You Like That Giant Scoreboard at the Cotton Bowl? Good. SMU's Getting One Now.
Says SMU athletics director Steve Orsini of the myriad other bells (four HD cameras installed throughout the stadium) and whistles (speakers capable of "pounding bass energy," oh my) that'll wind up in the Gerald J. Ford, "This is another sign of SMU's commitment to athletics. This cutting-edge technology investment will allow us to highlight the spectacular play of the Mustangs on the field and greatly enhance the fan experience."
Update at 2:08 p.m.: I asked Brad Sutton, SMU's assistant athletics director and spokesperson, when the scoreboard and sound-system upgrade will be ready to rumble. He replies, via e-mail, it'll be good to go for the very first game of the upcoming 2010 season. Says Sutton, "We have started taking down the old one already, and installation should start soon."