Slowly But Surely, Blockbuster's Stock is Rising. Why? The Little Things Count.
When the reverse stock split first came up in March, the company's stock was worth a quarter, give or take. But since then, the stock price has seen quite the turnaround: At the time of this posting, Blockbuster's stock sits at around 50 cents, up almost 4 percent from this morning's opening. But it's been fluctuating wildly in recent days -- it was even a few cents higher earlier this week, and headlines once touting inevitable bankruptcy were filled with words like "soars" and "hope."
To what, then, do observers attribute the good news? Nothing big, really, just the dribs and drabs of optimism coming from downtown HQ -- like its deals with Warner Bros. and 20th Century Fox and Sony that keep those studios' new titles out of Netflix and Redbox customers' hands for the first 28 days of release. Or news that NCR, which manufactures those rental kiosks for Blockbuster, will start selling new titles from those branded boxes in coming days. Or its streamability on those HTC HD2 phones from T-Mobile. I hope, before the week's out, to talk to Jim Keyes -- who told us back in December that Blockbuster wasn't dead, it was just "a football team that's rebuilding."