For Those Who Watch Dallas Mavericks Games With Your Computer as Company ...

Categories: Sports
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.... tonight's your lucky night. Mavs man Matt Miller sends word that just in time for tonight's face-off against the San Antonio Spurs, Your Dallas Mavericks are launching what the team calls a "first-of-its-kind live game companion designed to enhance the television viewing experience for fans." Which is ...? The press release follows, but in short, the team will use its Web site in order to allow fans access to:
In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts and play-by-play analysis.

Social Media Integration - The Mavericks TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel and on-air talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace and Yahoo! to participate in widespread fan forum discussions or private chats with friends.

Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.
DALLAS MAVERICKS LAUNCH FIRST-OF-ITS-KIND COMPANION FOR LIVE GAME TV BROADCASTS

- New "Dallas Mavericks TV Companion" Complements Every Mavs Game on Television by Providing In-Game Arena Experience, Social Media Integration and Video Highlights -

DALLAS, Nov. 9, 2009 - The Dallas Mavericks today announced the launch of the Mavericks TV Companion on mavs.com, a first-of-its-kind live game companion designed to enhance the television viewing experience for fans. The new full-screen feature provides an in-arena experience with social media integration and video highlight packages that complement each live telecast.

Highlights of the Mavericks TV Companion include:

In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts and play-by-play analysis.

Social Media Integration - The Mavericks TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel and on-air talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace and Yahoo! to participate in widespread fan forum discussions or private chats with friends.

Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.

"The Mavericks TV Companion provides fans with a user-friendly experience to lean back and easily access information while enjoying the game on television," said Bryan Perez, Senior Vice President and General Manager, NBA Digital. "We recognize the growing number of fans who simultaneously consume the NBA via television and the Internet, and this is the perfect broadcast companion for fans to experience all the action on the court, while connecting with friends on their preferred social network."

Currently, 57 percent of Americans with Internet access at home report that they use the TV and Internet simultaneously. Of those Internet users, 27.9 percent of their time spent online is also spent watching TV. Internet video viewing continues to grow significantly, with a 12.4 percent increase when compared to last year according to Nielsen Media Research.

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