Are You Psyched for the Calatrava Bridge Yet? No? The Trinity Trust Wants to Change That.
A few days ago, The Trinity Trust posted to YouTube the video above, in which some of the steel for the never-say-die Margaret Hunt Hill Bridge takes a tour of the city on its way to the construction site. The city council's Trinity River Corridor Project Committee will see it Tuesday morning, after which the committee will be briefed about a Trinity Trust ad campaign scheduled to make its bow Monday -- something called "Suspense is Building," which will be accompanied by bus wraps and billboards. The point of the campaign: "to
engage the public in the progress of the bridge construction." They're clearly unaware of Schutze's similar endeavors.