Brand X: Your Dallas Cowboys Are Set to "Swing It Around" With a Theme Song
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It'll be provided by a company out of Milwaukee called Banshee Music, whose Web site soundtrack suggests we should expect a song reminiscent of mid-'80s top-of-the-pops radio or late '90s country-rock; I imagine the Cowboys anthem will sound a lot like "Big Dogs," available under the "Sports Music" samples menu ... if you dare. Banshee refers to itself as a "sonic branding agency ... the last critical component of branding," and though the site doesn't list any of the musicians responsible for the songwriting (only "Grammy-nominated producers and hit-making songwriters"), the Forbes piece says the stable includes "former members of rock bands Arrested Development and the Foo Fighters" (I'm guessing Franz Stahl?). Here's Banshee's anthem for the Green Bay Packers: "G-Force Roar." This will not end well.
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