Jerry Jones Will Figure Out How to Wring Every Last Dollar Out of Cowboys Stadium
|Tomorrow, Jerry Jones will display just how he plans to use his video screen to air the biggest advertisements you can't fast-forward through.|
She wouldn't be too specific, of course, but offered enough clues for us to piece together this particular puzzle. Ford says Cisco's so-called "fan-facing technologies," as it's referred to in the release, will allow stadium officials to not only broadcast the on-the-field action throughout the joint, but also allow advertisers to pick and choose where their commercials are shown during breaks in the action at the stadium still in need of someone willing to buy the naming rights. "The Cowboys can now work with their sponsors to do targeted promotions and advertising in the stadium," Ford says, right before using the phrase "revenue stream," hint, hint.
She also says tomorrow Jones and Chambers will debut "technology and other amenities for the luxury suites," where they'll presumably see ads for a pricier brand of product than folks in the cheap seats, wherever those are.
Update at 11:20 a.m. Wednesday: Here's this morning's official release detailing all the capabilities of Cisco's so-called Connected Sports technology.