What's Killing TV? Easy: No Car Ads.
So happens that this morning, Broadcasting & Cable summarized a just-released report detailing what ails the TV business: a nearly 6 percent decline in television ad buys (car and travel ads, especially), despite an upturn in overall eyeballs likely to see those ads. Course, it's good news-bad news, ain't it always?
The report predicts that TV ad expenditures will fall 5.5% for 2009 but that decline is less steep than other mediums such as newspapers, magazines, and radio. Zenith also predicts an increase in market share for television from 38.1% in 2008 to 38.6% in 2009, followed by a record 39.3% in 2010.