Called for Charging: Mark Cuban Delivers News Some Suggestions For Keeping Readers
|Monday-morning flashback: the paperboy convention outside the Adolphus Hotel in 1924. Sorry, the "juvenile districts agents."|
Coincidentally, Mark Cuban addressed this very thing last night on his blog, in his "Note to Newspapers." The Mavs' owner wrote that newspapers -- specifically, his hometown Dallas News -- needs to make it even easier for folks to renew their subscriptions. Because that envelope containing rate-hike info and re-up demands (not to mention a don't-quit-us missive from editor Bob Mong) ain't doing anyone any favors:
Being the curious and cynical fellow that I am. I went to the website of the Dallas Morning News to get more information on payment options. There, to my surprise was the ability to EZPay. I could pay by credit or debit card and avoid "The Envelope" . So I converted to payment by credit card.
For a year of pre-paid service. Did they offer me a discount ? Nope. It was $19 dollars a month whether I got 1 month or 12. New subscribers got a $30 gift card and 10pct off. But not me. That's ok. Belo needs the money more than I do.
But the bigger point here is one that eluded me in the past. The ownership of the credit card by newspapers. I've always been a believer that Amazon has excelled not just because they have great customer service and decent prices, but because they have those, PLUS they have my credit card on file. It's easier to buy from Amazon than it is to go to the store.