Southwest Airlines Ties FedEx as Seventh Most-Admired Company in ... the World!
|Courtesy Southwest Airlines|
Apple tops the list. But how, exactly, did Southwest Airlines place above the likes of Coca-Cola, McDonald's, Target and Nike?
As oil prices soared last year, Southwest kept flying affordable. Unlike many of its rivals that piled on fees, the airline didn't make passengers pay for things like in-flight soft drinks and snacks, or their first two pieces of checked luggage. If that's not admirable, what is?
Still, after 17 years of gains, Southwest has endured two straight quarters of losses. But that's not stopping the company from trying new markets: Southwest just announced plans to start serving Boston's Logan Airport in the fall. Says CEO Gary Kelly: "We just try to be really good at what we do."