Victory Park Loses Another Tenant: Quiksilver Has Just Finished Packing Up

By Robert Wilonsky Thu., Feb. 26 2009 at 6:00 PM

Categories: Biz

The scene in Victory Plaza moments ago, where Quiksilver employees were nearly finished packing it in

We've been hearing the rumors for some time, well before Matt Pulle began writing his story about the struggling Victory Park: Quiksilver, among the first tenants in the Hillwood project, would be closing sooner than later, as word was the place would go days without posting a single sale. Well, that sooner is now -- actually, February 22, if only we'd seen this half-off, everything-must-go missive a few days earlier. But a Friend of Unfair Park down in Victory Park for tonight's Stars-Blues game sends this photo of the sun-skate-and-surf shop's workers cleaning out the now-barren storefront in the so-called East Plaza. The closing, of course, comes only weeks after N9NE Steakhouse shuttered just across the plaza.

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Matt Pulle

Isn't it great to live in a city where people root for failure. That's why this will always be a second tier city (at best).
First: I believe PARKING was a major problem for Quiksilver until a couple of months ago; Second: LOCATION. Who the hell walks by Victory Plaza in the morning or afternoon if you're not working at the AAirlines or surrounding are? Third: I guess things started to get worse since Quiksilver decided to sell their products through their website, which was not possible until last year. And of course... the economy aspect was not helping them for sure. I'm really not surprised. Northpark or Galleria would be a good place for them. Teens are inside the mall and not walking by Vicotry Plaza in downtown Dallas.
A) Its QUIKSILVER not quicksilver. B) Quiksilver does really well in many other locations. Just Dallas has no style and need to wake up and realize there is something else out there then Dallas or even outside of TX. C) I just feel sorry for the people that worked there at the Quiksilver now they have to find new jobs in the economy.
Ghostbar's days are indeed numbered. The latest TABC data just came out. Ghostbar's sales are down 70% from where they were two years ago. (Source: TABC mixed beverage tax receipts). Maybe Ghostbar, like N9NE Steakhouse has "contributed enough", in the words of N9NE's infamous marketing director.
Rumor has it that Ghost Bar is the next to depart. I'll give it 60 days. Too bad, because the view is awesome. I hope the W keeps it open somehow as a hotel bar or restaurant.
Scott, consider that you work with non-native speakers. Consider that most non-native speakers in Texas are illegal aliens from Mexico. Consider that cannot spell mis-use. Considering the above, I consider you a douche.
"Oh and rumor is it that Craft is the W is done too, the tangible assets but not the name sold to Hillwood." Really stood out to me as difficult to decipher. The bulk of his post was informative and well written. I've certainly reconstructed a sentence and unwittingly made an abortion. This really served as an unfortunate speed-bump in an otherwise fine missive. Sorry if I came out too strong.
So what, scott? Neither did John M's errors. But you pounced right on that. Why didn't you jump all over JF for his poor prose?
Not that I'm part of the target market for the Victory development shops, but paying for parking is one of those things that I have an irrational aversion to. There are so many places I can shop with free parking, why traipse all the way down to some place like Victory and have to pony up a not-insignificant amount of money just to get my car anywhere near the building.
my wife is a citizen, and has always been legal. She came across the Atlantic Ocean, not the Rio bravo. They need a casual yet moderately upscale sports bar where a beer drinker can feel comfortable. That whole area looks like douchebag central, of course a Dallas Surfer is either misplaced or a douchebag. For your consideration, my spelling error didn't change the substance of what I was writing.
I think parking really is the key. Downtown Fort Worth has free parking at night, result: happening Sundance. Downtown Dallas has little free parking at night, result: ghosttown.
I'd consider heading down there to browse, but parking is $10 or more. Parking at NorthPark, Galleria, West Village, etc is free. Maybe the stores validate if you buy something so that they parking is free? In any event, there are more than enough stores in NorthPark that why would I test it? Even when choosing somewhere to eat down there like Kenichi, Craft, or N9NE, I had to pay to park, even after "validating" my parking pass. Seems like a small thing, but it doesn't lend itself to just going down there to hang out and walk around, which really needs to be the goal at the beginning stages of a development.
Quicksilver. Is that like OP?
i used to wear quicksilver in 1996
Not sure I agree on the need for "ing" on consider. Upon first read, I mentally added the ing; however, upon closer inspection, I think Scott meant that John M. really should consider the import of Scott's criticism given that Scott bangs a non-US citizen. In other words, John M. should consider Scott's criticism as the equivalent of a slap to the face given Scott's frequent contacts with the nether regions of nameless non-native speakers. But I would agree that the overall sentence structure of Scott's criticism is awkward.
warden62 ~ consider didn't really need an -ing on the end. grammar lessons aside.... who's going to make a guess as to what closes next? VP is becoming a joke...not that it hasn't been for most of it's existence.
how is HOB doing? I would think with discretionary spending drying up they'd start to hurt. Rent has got to be sky high at their location.
Actually, quiksilver does have clothes in Macys, Dillards, etc. And I'm sure quiksilver does quite well in areas such as Hawai'i, Florida, California, and other coastal areas.
scott Please learn the value of spelling. It's a powerful little skill. Your misspelling of the word "misuse" made me cringe, and your lack of -ing on the word "consider" really works against your argument. Your mishaps were far more noticeable than John M.'s.
oh no.... what's next to go? union bay? bugle boy?
John M. Please learn the value of prepositions. They are powerful little words. Your miss-use made me cringe, and consider that I work with many non-native speakers and am married to one. Their mishaps are less noticeable than yours.
Never heard of it...won't miss it.
I don't see how it's any surprise Quicksilver folded. In what neighborhood would Quicksilver survive? Who seeks out Quicksilver as a brand unto itself? Quicksilver needs to get a deal with a national retailer like Macy's or something. Maybe they already do, I don't know; but a Quicksilver boutique seemed like a stretch. Now, that doesn't mean Victory is a place where I'd like to move to as a business. The problem with Victory is that there isn't enough of a middle class young scene like further uptown. The only large middle class presence is the Jefferson at the Northend Apartments. Not enough to sustain a "scene". The area needs more living units in the $800 - $1,500 range.
The whole thing is an absolute joke and a sad testament to the stereotypes of Dallas that we have made so much progress on trying to overcome. Long term, it can't fail as a neighborhood. In 10-20 years it will become seamless with Uptown, Arts and the CBD, not out of design but out of necessity for land, but even that will be difficult given the lack of accessibility to either existing neighborhood but besides the fact that they cleaned up a toxic dump that would have eventually be cleaned up anyways out of necessity given the value of the land based on proximity to future developers (Of course with a TIF and other incentives from the city) I can't think of a single positive aspect of it. Oh and rumor is it that Craft is the W is done too, the tangible assets but not the name sold to Hillwood. I'm very curious for how much longer Hillwood will be willing or able to eat the (I'm sure massive) losses of Victory before they call it quits. It's only downhill from here for a long time
Wasn't part of the reason tax payers got stuck with the bill on Victory was that business would flock there, prosper and increase the tax base? (gasp) Were we lied to by our leaders? I shocked, shocked!