From a Dallas Casting Call, Denny's Serves Up a Sneak Preview of Its "Authentic" Cowboys
Ironically, it's the first Denny's spot from San Francisco-based agency Goodby, Silverstein & Partners, to which Denny's has thrown its business after leaving Publicis Mid America, which is HQ'd on Dallas Parkway and was the chain's ad agency since 2002. "This is the first sneak peek of Goodby's work," Rice says. "Funny it worked out that way."
Update: How very, very, very sad. Cori Rice just phoned back with the astonishing news: Sure, Denny's tried to cast for cowboys in Dallas. Only, after she made some calls on Unfair Park's behalf, she discovered that its ad agency couldn't find one. So, Rice says, "In the end, everyone they cast was from Los Angeles." We should be ashamed.