7-Eleven and Blockbuster to Duke It Out Over DVD Rental-Box Business
So too is Keyes's former company, which already is selling video games and DVDs in its convenience stores. (Though, really, I think the selection needs some retooling: This morning, at the 7-Eleven on Marsh and Walnut Hill Lanes, I spied a copy of Bug for $6.99.) And by the end of the month, 7-Eleven spokesperson Margaret Chabris tells Unfair Park today, Dallas, Richardson and Plano stores will have their own DVD-rental ATMs -- which happen to be manufactured by Redbox, with whom Blockbuster's trying to compete.
You've no doubt seen the Redbox -- which, at least, Universal Pictures loathes -- if you've strolled through a Wal-mart, Walgreens or Albertson's. It's pretty simple and kind of genius: The kiosk dispenses a title at the low price of a buck a day, and you can drop off a Wal-mart rental at a Walgreens -- or, by month's end, at a 7-Eleven, which had test-marketed the device in Florida before bringing it to its hometown.
In November 2007, Blockbuster test-marketed its own $1-a-day rental machines in Papa John's and Family Dollar stores in Kentucky. But those never took off, and the company is still expecting to debut its own variation this month. --Robert Wilonsky