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The Midway

The Hard Rock Now Rubble, Brett Landes Debuts His New Development

Mon May 05, 2008 at 02:31:58 PM
A preview of what Brett Landes has planned in the former Hard Rock location on McKinney Avenue

Developer Brett Landes of the Landes Group has unveiled his development plans for the 0.85-acre plot at Routh and McKinney that was home to the Hard Rock Café and, before that, the McKinney Avenue Baptist Church. Up from the ashes will rise McKinney Avenue Tower, a 16-story, 141-unit “gen-y” apartment complex with a four-story, egg-shaped abutment made entirely of glass filling the wedged Routh Street-McKinney Avenue corner.

Housed within the egg will be a leasing office, a fitness center and a rooftop pool with submersed stool seating so water revelers can ogle the street life below. Add to that a huge computerized LED display screen that will feature digitized renderings of works from local artists -- a little Victory in the vicarage if you will. This $40-million Hard Rock replacement should open sometime in 2009.

Of course, Landes took lots of flak for his sacrilege, with this blog branding the uber-developer a liar after council member Angela Hunt says he promised he would preserve the blessed structure. Landes countered that preservation was a non-starter. Like that Vietnamese Village that required destruction to receive salvation, the church would have had to be destroyed to be saved: Hard Rock stucco couldn’t be removed without destroying the Baptist brick.

Besides, Landes says, he sunk a quarter of a million dollars into the building to keep it on life support while he conducted a nationwide search for a tenant. He found no takers. In the end, it was a dysfunctional building with numerous hazards, says Landes -- a contention not inconsistent with some of the rumors circulating in the restaurant industry over the last few years.

“There’d be leaks and problems and just rats and mold and oh my gosh, it was unbelievable,” Landes insists. Yet through all of the bruising, Landes may have the last wink. He’s opening a bar not far from the Tower with Dallas bar czar Frankie Carabetta (Tribeca). He plans to call it the Liar’s Den. --Mark Stuertz

15 Comments:

John M says:

"We want to create a corner in Dallas that will draw people who live in the community, and encourage a pedestrian experience." - Landes

So the community gets to view digital artwork though a large glass lobby full of apartment leasing desks and in exchange gives up all green-space and landscaping.

God I can't wait to tell all my friends to meet me outside of the big imposing glass structure to view digitized renderings of works by local artists and dream what it might be like one day to live within such an imposing structure.

Maybe they can show pictures of grass and flowers so we can remember what it was like to see it before it was all paved over for an apartment building.

marie says:

Thank god it is not another bank or Walgreens. Cause what we really need is another apartment building to go with the other 40 that they just built in the area. Any chance we can tear down Old Red and put a high rise apartment building there as well?

Matt K. says:

John M, there isn't any green space there at the moment, and there wasn't any when the Hard Rock was there either. It's currently a big empty dirt hole. Not that we necessarily need another apartment building, but this isn't exactly Central Park we're talking about.

Kris says:

What happens the first time some drunk piles his pickup into that big glass egg? That type of glasswork doesn't seem like it can be replaced on the fly.

knottygirl says:

He's got a clean slate to work with, and that ugly building is the best he can come up with? Maybe the drawing doesn't do it justice....

Danny says:

Wow. Thank goodness it looks nothing like all the other buildings that have sprouted up in the area recently. The architectural diversity in this town is truly inspiring...

$40MM building = over $1 million of property taxes into the tax base for city/county/etc. Sad to see the Hard Rock go, but it's gone so I'll take this building that will pump needed cash into the municipal coffers via taxes and spending by future residents.

Bradley says:

^ Oh I am sure that the City will wisely and responsibly spend the additional infusion of cash w/ the best interest of our citizenry in mind. Give me a break.

Benson Caviar says:

Imagine what this and similar buildings will look like in 30 years, with satellite dishes and laundry, hanging from the balconies...I'm surprised the ad agency went with the cheese ball mustang instead of an updated trolley!

David says:

$40 million? DCAD will probably value it at seven.

paul says:

oh soo exciting... is that going to be Three Arts Plaza? Dallas is getting so creative with the square architectural elements, I can't help but relish in the irony of it all

Joey McIntyre says:

Mike, glad to see your only criterion for deciding this zoning case is tax revenue. I'm assuming that's how you're going to evaluate projects in the district you represent from now on?

I guess some people want people do spend 6-7 figures on land and build a 2 story building. smh

For people like Bradley, budget hearings come every summer dude...I take your comment to mean you'll be first in line when the city comes to your neighborhood to present the budget?

LeeDog says:

I call it "One Arts Plaza Junior And A Big Toe"

michael fortune says:

dallas fucking rules.

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