Proud and Profitable
"It's a great time to be in gay publishing," says this Editor & Publisher story from today about the profitability of papers targeting the GLBT audience. And among the examples cited is the Dallas Voice, which bills itself as "The Community Newspaper for Gay & Lesbian Dallas." The paper's ad revenue is up over, as is its Internet income.
Dallas Voice is growing because Dallas is growing -- "You can't fight macroeconomics," Publisher Robert Moore laughs -- and because the city itself is gay-friendly. But the paper has also learned to navigate the turning tides of newspaper economics, he adds: "There's been a pattern over our 23 years. Every three or four years, we have a very substantial spike, and our goal is to hold on to that, to keep it at least flat. ...
Dallas Voice partners with a gay-oriented satellite radio channel and news service but also is a member of the city's convention bureau, Better Business Association, and Dallas Ad League. "We've tried to integrate ourselves into what we regard as the really strong strategic institutions," says Moore.
All of which is the exact opposite of how we do things at Unfair Park. --Robert Wilonsky