You Are Now in the Audience-to-Product Matrix

Wanna know how The Dallas Morning News is advertising itself to advertisers? All you gotta do is click here to visit the paper's new Web site, which, it says here, is designed to serve as a "a one-stop solution site for its advertising clients and employees." Says Bernie Heller, the paper's vice president of advertising, "AdSource.DallasNews.com is an exciting Web portal that provides extensive market research, detailed features and benefits about our online and traditional print products, other useful information and access to our turnkey creative services. This represents a major step forward in our goal to know our clients better and to exceed their service expectations." As for the people who actually work at the paper, well, the less DMN execs know about them, the better. --Robert Wilonsky