DMN: I Want Your Mommy

Categories: Media

So it won't seem like a big surprise when The Dallas Morning News debuts its new section geared toward busy mommies, here's the premature announcement...oooh, perhaps that's the wrong choice of words. No matter. Actually, the News is one of six newspapers (out of 18 that applied) dipping into the American Press Institute's $2.25 million slush fund that will pay for papers' execs to attend training sessions and participate in conference calls during which they will "discover new business models," as Editor & Publisher puts it. Hey, you gotta spend money to make money. It's even better when it's somebody else's. --Robert Wilonsky


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