XLV Flopped at Cowboys Stadium, But How 'Bout UFC?

Categories: UFC

Back in November in Cowboys Stadium, I went to the Manny Pacquiao-Antonio Margarito boxing match. In 2009 I went to UFC 103 at American Airlines Center.

My judge's scorecard: UFC > Boxing. By embarrassing submission.

Got to debating the other day what event -- other than Super Bowl XLV -- could fill Cowboys Stadium with 100,000 fans. Some of the offerings: NBA All-Star Game (duh), a World Cup final, strip club trade show (we'd never look at JumboJerry the same again), a free Justin Bieber concert, Led Zeppelin reunion, Billy Graham, American Idol finals, Pacquiao vs. Floyd Mayweather or, alas, a UFC event.

Granted, it would take a star-studded card headlined by Georges St-Pierre vs. Anderson Silva to do it, but packing the place for Mixed Martial Arts isn't the craziest premise I've ever heard.

And the good news for us MMA fans (I'm an admitted newbie to this stuff) is that in the wake of Super Bowl XLV's disappointment, UFC just may be headed to Arlington.

It was last spring after taking in the Pacquaio-Joshua Clottey fight that drew 50,994 to Cowboys Stadium that UFC president Dana White boasted on Spike TV that "We're definitely, 100 percent going to Cowboys Stadium, no doubt about it. With our sport, people will fly in from all over the world."

At the time the Cowboys acknowledged there had been cursory talks but nothing concrete. That still seems to be the case, although the groundwork has been laid for a bigger, better UFC stadium show.

How's that?

Because White reports that UFC 129 at Toronto's Rogers Centre on April 30 has sold out 55,000 tickets and will do an $11 million gate. Both are UFC records. The event sold 42,000 tickets in seven minutes. The organization's previous highs were 23,000 in attendance for UFC 124 in December at Montreal's Bell Centre, and a $5.3 million gate for UFC 66 in 2006.

Given White's forray into bigger venues -- and, yes, bigger revenues -- and his cocky claims that UFC will some day be America's biggest sport, doesn't it make sense that he and his product are headed to America's biggest sports stage?

White said UFC 129 will conservatively create a $40 million impact to Toronto and generate $1.5 million in ticket tax.

Jerry Jones would have to promise White that he wouldn't sell tickets to seats that weren't exactly seats and Pete Delkus would have to sign off on the weather, but if St-Pierre beats Jake Shields in UFC 129 in late April, the marriage of St-Pierre-Silva in Cowboys Stadium next Fall would start to make a lot of sense.

And, for the UFC, a lot of money.


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10 comments
the unsilent majority
the unsilent majority

You ought to find out more about a topic before trying to write about it, son. (in this case, both Boxing AND MMA as well.)Thumbs down, richie whitt.Right now, you're just one of the sheep whole-heatedly swallowing Dana White's shovelfuls of you know what...

Rob_Em
Rob_Em

What Richie forgot to mention is that, free of charge, I will be helping MMA newbies understand the sport by providing analysis before major upcoming fights and then reviewing the fights after the fact.

Mr. Whitt hasn't returned any of my phone calls or responded to any of my e-mails about this matter, but he's a busy man. I know he'll get around to it eventually.

kergo
kergo

100,000 #ssholes in one place....sound f'ing great! I'd rather go shopping with my wife. Can you imagine the tat's, the tight tshirts, and the need for fighting', as every turd in NorTex shows up at the stajjum? And I detect a wee bit of gayness (not that anything is wrong with gayness) in this whole thing. Things I'd rather do:

-boat on that sh$thole called Lake Lewisville-go fishing below the dam at Lavon.....I once got in a fight here with a Chinaman over a carp.-mow my neighbors yard, because he won't-rake leaves-rake my neighbors, leaves, cause he won't-help my wife clean on Saturday

Von Erich
Von Erich

You forgot a very important sporting event that would easily fill up Cowboys Stadium...

WRESTLEMANIA!!!

Dallas was in the running to host it in 2014, but the timing of Wrestlemania conflicted with already hosting the Final Four and the city was forced to withdraw its bid.

Scruffygeist
Scruffygeist

Also, I've seen that Cowboys Stadium is being seriously considered by the WWE for a Wrestlemania, possibly as early as 2012's. Considering they sell out giant stadiums every year for it, I think it's inevitable that that also ends up here sooner than later. Wrestling pay-per-views are always somewhat interesting to attend in person, just for the spectacle of it all.

ScottsMerkin
ScottsMerkin

i generally despise the stereotypical UFC affliction douche, I really couldnt imagine 100k of them in the same place but Dana White is usually right on point with his thoughts and if he wants Cowboys stadjum, hell get it and 100k people in attendance. Anyhow, Ive come around on UFC again, you see, I loved it when it first came out I remember watching UFC 1. Then it got to meatheady but the sport really is becoming more mainstream. We do need something for our pugulistic dreams, and boxing is just dead. Wheres meat?

Fred Garvin
Fred Garvin

I don't think " Chinaman" is the correct term. Try Asian. You use the word "Chinaman" and then are critical of UFC fans. What's that line about the pot calling the kettle black??

kergo
kergo

Dear Kergo, Does UFC stand for underemployed f$ckhead confluence?

Evan
Evan

Dana White said last week he is concerned there arent enough hotel rooms in Arlington to do a big show here. He said any big show in the future will take place in Toronto. He likes Toronto because it's a "hip" city and it's the mecca for MMA. While he is right about Canada being the mecca of MMA I think he's nuts about the hotel room thing. I hope he changes his mind and brings Brock Lesnar to Dallas...

Jason Moorman
Jason Moorman

Toronto is the mecca for MMA?  That's a pretty hilarious assertion.

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