Super Bowl XLV Commercials: The Good, The Bad and the Bootyful

By Richie Whitt Mon., Feb. 7 2011 at 1:00 PM

At a record $3 million for 30 seconds, seemed like most of the Super Bowl XLV ads were cars and movies and Fox promos. As I watched a run-of-the-mill On The Border commercial, I had to wonder if those folks really see $3 million in increased chips 'n hot sauce 'n margaritas.

Doubtful.

Yesterday we were treated to the cliched crap featuring talking babies, animals, the obligatory guy getting hit in the nuts and everything from Joan Rivers to Kim Kardashian to an Old West roughneck singing Elton John.

One man's review ...

BEST - I loved the one with the kid in the Darth Vader getup trying to "force" things only to be shocked when the family car mysteriously starts under his power. Kim Kardashian sweating in skimpy Spandex is always entertaining. And I don't particularly like Detroit, but Eminem driving around in a Chrysler 200 gave me chills. Bad. Ass.

Tags:

football, Fox 4, Super Bowl XLV, TV

Rooster

I can't believe the Observer actually continues to pay this dude to half-ass this gig.

Scruffy's Abandoned Child

Because you visit it. Haterz cause page hits, too, you fool.

Scruffygeist

You're a professional media member and you don't understand the concept that Fox 4 also got some commercial slots to sell locally, hence the On the Border spot?

If there's a god that would be the final nail in your coffin of half-assed douchery and stupidity on this here blog.

I wrote on Saturday we'd get nothing about Michael Young today. Seems as if I've already surpassed Richie when it comes to accurate predictions.

Scruffy's Abandoned Child

Ok, I'll do it: "Michael Young wants to be traded. Everyone knows it. Rangers will have trouble doing it because he's owed $48 million."

Man, that's a fascinating blog post in this here comment section.

Lighten up, Scruffy.

jerrahs rug

I, like others, were hoping to read something about Michael Young. Richie's reached the 3 a day quota and I think we all know he's not gonna go beyond any work he has to. What sucks is that he probably already has something about Young written, but doesn't want to go beyond the 3 a day, so he'll save it for Tuesday. Come on Richie, you aren't even trying.

ScottsMerkin

Re: On the border Commercial, Super bowl commercials cost $3 mil for 30 sec, but those are for nationally sold commercials for a national audience. Local TV gets 1 to 2 minutes per hour for localy sold commercials and the local news channels to use for their choice. Im sure OTB didnt pay $3 million to show a commercial to the local DFW market

Chuck G.

An Eminem commercial gave you chills? Seriously?? How old are you again Richie? What a little nerd.

TheRealDirtyP1

Gave me chills too, I won't lie. I was in Deet this week and those people loved it. That area was married to the car manufacturers for so long and they're trying to make a comeback. Simple commercial, sorry you didn't "feel" it. Did way more for me than that suck ass halftime show.

Davy Crockett

Betcha eminem isn't half the badass that he thinks he is.

Scruffygeist

He still wouldn't be caught dead in a suck-ass Chrysler 200. Neither would Richie, it's not phallic enough.

Scruffy's Merkin

The commercial had a patriotic feel to it. That's what gave normal people chills.

P1Steven

I went to a sports blog today & got commercial quick hits...

MoronDog

Could he mail this blog in any worse?

Rooster

Nope.

FakeBillyTubbs

Don't be so sure. I'm sure he'll give it a shot.

Kergo

Thank you for not writing another story about Mike Vick, and therefore infuriating the "tofu" crowd. Granola's beware, this is a sports blog! House frau's beware; this is a SPORTS BLOG. With that being said, anyone need a nice Chicken Parm recipe?

Goes good with:Spring Mix Spinach SaladClams with a Lemon Sauce

Stuffed Shells

kergo

What was the point of tarde Mike Young for, essentailly A. Beltre? Then letting Vlad go-really? Vlad would have stayed for 3-5 million. Now we have a fat slob DH (napoli),and a guy that is good for batting .260 in his NON CONTRACT year. This team is not better.

Scruffygeist

Vlad was wanting 2 years and mucho dinero. He settled on Balti-frigging-more for $8 mil. Him staying for 3-5 is a pipe dream, and I believe I read the Rangers offered him about $8 for 1 year earlier in the off season.