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The Ticket 2, ESPN Radio 1

Mon May 05, 2008 at 04:30:42 PM
Sports radio war? Eh, sorta.


In response to this item, I've received several inquiries asking for a detailed tale-of-the-tape between The Ticket and ESPN Radio. Ask and you shall receive. At least this time.

Among the coveted and targeted demographic of men 25-54, The Ticket has roughly twice as many listeners as ESPN Radio during a given week. Jump for the juicy details.

Le breakdown, with overall Dallas-Fort Worth market rank, show and rating:

6 a.m.-10 a.m.
2. The Ticket (Dunham & Miller) – 9.1
7. ESPN Radio (Mike & Mike/Colin Cowherd) – 3.7

10 a.m.-Noon
2. The Ticket (Norm Hitzges) – 6.4
8. ESPN Radio (Cowherd/ Michael Irvin Show) – 3.8

Noon-3 p.m.
1. The Ticket (BaD Radio) – 7.1
8. ESPN Radio (Irvin/Galloway and Co.) – 3.5

3 p.m.-7 p.m.
1. The Ticket (The Hardline) – 7.2
6. ESPN Radio (Galloway/Hour of Hansen) – 4.6 -- Richie Whitt

14 Comments:

Jedi says:

I thought the loss of Gregg Williams was going to SEVERELY hurt the Hardline's ratings. Not so much buddy!!!!!!!

wobert rilonsky says:

The Hardline is unlistenable.

Hearing Corby read from his crib notes as he tries to talk "sports" pure radio anthrax.

The energy level on the show is ultra-low,the show is stagnant, and The Wolf knows it. You can hear it in his voice.

Even line 4 guy seems depressed.

Are the ratings a reflection of how bad Grampy Urine is???

What is the alternative? For me, it's something else from 5-6, then Blues Radio on 89.3 from 6-7.

If even a PLUS ONE from my leader, Big Bob Wilonsky can't save the vibe of the show, it's deader than Scott Sams' career.

ps: Ryhner was the triple fake southern dummy that asked the question which elicited the "Did you like those Three Superbowls" quote from Jerry Jones.

Rhinosaur says:

Even Norm and his interviews with Ron Washington are beating up Michael Irvin.

I tried the Irvin show...terrrrrribbbbbbble.

Robert says:

Richie - I thought cume was the number of listeners? You have it wrong. Imagine that.

Just Me says:

Now if you could just get around to writing that Greggo story we were promised...

Just Me: Sir, yes, sir! Seriously, I'm on it. It's a very sensitive/legalese topic to lots of folks on both sides of the Greggo fence. But it will happen. Scouts' honor.

Robert: I suck at math and numbers and radio ratings, that's why I asked radio peeps to help me out. The results? Cume schume, for Men 25-54 for a given total week of 6a-Midnight listening:
The Ticket ranks No. 2 with 6.3
ESPN Radio ranks No. 8 with 3.4.
That's roughly 2-to-1, no?

Richard says:

Richie-

Those numbers aren't the cume. The cume is the total number of listeners. You posted the rating - which is a formula using cume and time spent listening. Find the cume (somewhere in the 200k+ per station) and you'll see it's nowhere near 2-1. It's practically even.

Richard: But nobody uses cume. Not program directors, not Arbitron, not advertisers. It's ratings that count. As in, the Mavs might have had a great free-throw percentage, but it didn't matter near as much as their won-loss record. If you wanna find the cume, I'll be glad to post it. Hey, I aim to please. But when I ask radio types from multile stations for their breakdowns they send me ratings.

Richard says:

Then you're wrong to say the Ticket has "roughly twice as many listeners". That's not true. If you want to talk actual listeners, then ESPN 25-54 has 169,900 and Ticket 169,100. What you have is the average Ticket listener listening a LOT longer to their favorite station than to ESPN. And good for the Ticket - they do it the right way. Major props to them. But it's not right to say there are more people listening to that particular station because that's not necessarily true.

Noted. For whatever it's worth.

Mike says:

Looks like you have 800 people listening to ESPN and 169,100 people listening to the Ticket and flipping to ESPN during the commercials.

Josh says:

The Ticket is so much better than ESPN, it's not even close. Colin Cowherd vs. Norm Hitzges? HA! Norm, every day of the week.

The only time I ever listen to 103.3 is when the Mavericks are on and I'm in the car.

And despite the loss of Greggo on the Hardline, it's easier to listen to Rhyner and Corby than sitting through the beating that is Galloway or - even more unlistenable - Dale Hansen.

Josh

go Bob & Dan, best thing on the radio in the whole country. I miss being able to pick it up anywhere in Dallas, now I have to stream it on days off or get the 5 min daily podcast. Don't take for granted your little ticket, Big D.

james says:

i guess i'm out of the loop... is there a recent problem with being able to get the ticket on the radio?

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