Courtesy of Alamo Drafthouse An artist's rendering of the new Alamo Drafthouse location in Las Colinas' Music Factory complex
Dallas/Fort Worth is getting a third Alamo Drafthouse movie theater to fulfill the needs of the Metroplex's more hardcore and addicted cinephiles.
The theater chain announced earlier today that it plans to open a third location in Las Colinas in the new Music Factory shopping and entertainment complex located at State Highway 114 and Fuller Drive, according to a released statement.
James Wallace, the DFW programmer for the movie theater chain, says the theater will officially break ground for the new movie theater this Saturday during their "Rolling Roadshow" screening of the Steven Spielberg classic Raiders of the Lost Ark, which answers the question "Why the hell are they doing an outdoor screening of Raiders of the Lost Ark in an open field in Las Colinas?"
"We knew the announcement would hit this week and we obviously needed to announce [the Raiders] event earlier to start promoting it," Wallace says. "We had to announce it and it kind of worked in our advantage to grease the rumor wheel."More »