At Warby Parker's Storefront in Dallas, School Is Cooler Than Ever

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Catherine Downes
Pencil in a time to visit Warby Parker's new store.

I would've chosen a theme other than school house, if I were decorating the Warby Parker storefront in Dallas, which opened this week. This is not to say that I didn't appreciate the oversized pencil sticking out of the roof, or the kitschy school bus parked out front. I love these things. Love them in an unhealthy, that-puppy-is-so-cute-I'm-going-to-melt type of way. But I'm ready to see Warby Parker break out of basic bitch, plaid shirt, twee hipsterville and onto the streets. Wouldn't it be rad if glasses weren't just cool for Zooey Deschanel wannabes?

I'm ready for WP to step up its game and give glasses a tattoo shop swag or Vogue magazine glam. Why rest with making glasses acceptable in a world of hipstamatic irony? Let's keep this revolution going.

Looking around at the Warby Parker grand-opening party Wednesday night, one of the coolest kiddos sporting glasses was, in fact, a kiddo. And for that little guy, the school house theme makes perfect sense. And the whole time I couldn't help but wonder: if I thought school was cool before the rest of these ultra-stylish party-goers, does that mean I was ahead of my time? Were those of us who loved school while we were in school the original hipsters? Or is this entire Warby Parker fad a cruel ironic trick?

Whether it's sincere affection for the classroom or laced in sarcasm, I don't care. After Wednesday night I've bought into Warby Parker culture. They were serving up Four Corners beer, Bolsa Mercado bites, and people were playing corn hole. And those glasses are so damn cute, it makes me wish I needed a pair. Besides maybe buying fashionable glasses off of a school bus is a kind of sweet justice for four-eyed kids who were bullied in childhood. Inside, the shop is pleasantly trendy and it sure beats the snail mail method of ordering the glasses.

If you're ready to leave LensCrafters in the dust, head to 2008 N. Henderson Avenue. More info at warbyparker.com.

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Catherine Downes

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Catherine Downes

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Catherine Downes

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Catherine Downes


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8 comments
Dataset
Dataset

As a 20 year career optician, I have patients that have used the Warby Parker site. Time after time they complain about the vision and quality of the glasses they receive. I'm not saying that they are all bad, but there's so much more to a prescription than what the doctor wrote, and only a qualified optician can correctly address all of your needs. The rule with a frame is that if they make a purse, don't buy it. If they make jeans, don't buy them. A true quality pair of eyewear will not be sold at the equivalent of a Kohl's, TJ Maxx, or Payless Shoes. You only have one set of eyes, and only one face. You wouldn't wear a Wal-Mart blouse every day, so why wear a lesser quality pair of glasses ON YOUR FACE. Sure, as a third or fourth pair, go ahead. I've got some sheap Airwalks I got from Payless. But I'm not wearing them to the Opera.

Here's a study showing how bad online eyewear can be:  http://alturl.com/myuqa

MikeO
MikeO

I have to admit: I can't stand Henderson Ave.

All those rich, self-absorbed hipster a-holes need to just go back up to North Dallas where they belong. YUCK!

remy9111
remy9111

@Dataset I agree.  I'm not an optician, just someone who has worn glasses for 30 years.  I had to send my glasses back to Warby Parker because of a warped frame.  I got the second pair and within a week the lenses had developed a weird spiral scratch.  Then I decided to go to the retail store in Dallas (rather than send back through the mail) to get yet a THIRD pair of glasses and the customer service rep was horribly rude. It took 50 minutes for him to straighten the problem out--not the sharpest tool in the shed.  I'm done with WP.  I'm going back to a standard eyeglasses store to use my vision insurance. Saving myself the $50-100 is not worth the hit or miss quality.

shandango
shandango

@Dataset GIve me some decent vision insurance and yeah, I'll stop ordering online. Even WITH insurance, my husband still had to pay ilke $200 out of pocket for some of the cheapest glasses...at Sam's! It's truly ridiculous. I don't have insurance through my job so online is always going to make more sense for me (although I do prefer BonLook to Warby Parker) and I haven't had many problems, no more than I used to get glasses from the dr,'s office.   

MeanGreen
MeanGreen

@MikeO Really not too different from the lower greenville types when you get right down to it, and don't even get me started on bishop arts. If you want true arts without Dallas trust fund types, go to Denton.

MikeO
MikeO

Yeah, I felt bad about this comment last night, but then, unfortunately, I felt that its sad but true. Then it made me think about Lower Greenville. All these people moved in and tore down the small houses and built their McMansions -- and to be honest, I wasn't 100% against that, because some of the houses needed to be torn down. But then it started with the "you can't park in front of our houses" and "you can't urinate on our lawns" (come on, now, where else can you urinate?).

And then they "fixed up" Lower Greenville, and it's dullsville! Money just seems to ruin everything.

MikeO
MikeO

I felt bad about my comment, not MG's. I thought that I was too harsh, but then, it is kind of true. 

I just hate it because I usually cut through this nieghborhood to get to my Lower Greenville abode and the traffic is a mess. And the drivers and pedestrians all seem to be doing stupid things that make the traffic worse.

MikeDunlap
MikeDunlap

You aren't stuck in traffic. You are traffic.

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