Oh, you read that right. We're not just going to SXSW, we're bringing some damn good bands together for those of you trekking it down to Austin. Here's our lineup:

The Black Keys
Health
The Cribs
The Soundtrack of Our Lives

The Observer concert is noon to 5 p.m. Friday, March 14, at La Zona Rosa (612 W. Fourth St., Austin). Seeing the Black Keys alone should be worth your time. Each time I've seen the duo, I've been impressed by its talent. Plus, The Cribs are made for a good time. -- Chelsea Ide

Update: We've just confirmed this show is...wait for it... free. Hell yes.

The South by Southwest folks finally released the giant list of bands playing this year's fest. Dallas, Denton and Fort Worth are all representing. So if you were looking for another reason to spend the $600 (that price ends today, then it jumps to the door price of $650) for a music badge, here you go. The locals hitting up the fest are: Bavu Blakes, Best Fwends, Big Red Rooster, Black Tie Dynasty, Bowling for Soup, Brave Combo, Doug Burr, Ryan Cabrera, Calhoun, Centro-matic, The Crash That Took Me, The Drams, Faux Fox, The Feds, Fishboy, Daniel Folmer, Ghosthustler, Robert Gomez, The Hourly Radio, Joe Jonas, Kenny & The Kasuals, Lumba, Marked Men, Mission to the Sea, Mitra, Mom, The Mullens, The New Frontiers, Play-N-Skillz, Pleasant Grove, P.P.T., Ray Reed, Record Hop, Reyez, Glen Reynolds, Stanton Meadowdale, The Theater Fire, Tree Wave and Tum Tum.

Oh, and if you can't swing the hundreds of dollars to hit up the March festival, it's cool. We'll be down there blogging like crazy, and promise to see as many locals as possible. -- Chelsea Ide

Erv Karwelis over at Idol Records announced that they will be hosting their own official showcase at South by Southwest March 14 at The Wave. Expected to play are label artists (duh) Black Tie Dynasty, The Crash That Took Me, Mitra, Glen Reynolds, Watershed and P.P.T. Karwelis also mentions that some surprise special guests will be on hand as well. I'm crossing my fingers for this one, which is probably unlikely. -- Rich Lopez