Around Deep Ellum, Alan Keys is best known as "Alan from Reno's"...the guy who threw a hell of a party for many years at Reno's Chop Shop, bringing a pretty raucous and heathy-sized rock crowd in. Keys networked hard to get a lot of national touring acts to stop by for a drink or two as well: Avenged Sevenfold, Drowning Pool, Seether, Shinedown, Sid from Slipknot (who DJed an afterparty there), Corey Taylor from Slipknot & Stone Sour, and so on. Actor Dolph Lundgren did a casting call at the bar and used Reno's as the bar in the movie he ws making. Prison Break also did a casting call there.
Keys also instilled an updated look to the place as well. But he's has actually been involved in a stack of Deep Ellum clubs of all kinds; from places to dance to places to just get a little sloshy and talk it up with the neighborhood wildlife.
Alan Keys is taking it a little easier nowadays, following a knee injury and a gig in the world of business-casual, but he's far from being completely done helping out, and even farther from being forgotten for his huge contributions to local music in Deep Ellum.