Johny Cane on His White Cane Studios and The Best of Current Dallas Music
The last time I talked to you, you were filming Rollerderby girls at Absolute Rehearsal! I also remember you just starting up White Cane, and passing around some sharp looking flyers with a very reasonable rate. About four years ago.
That is crazy to think about how long ago that was. It was pretty much the very beginnings of White Cane as a legitimate thing and I had just moved back from L.A. The fliers and those crazy cheap deals and specials we ran back then ended up resulting in some of the best connections and clients I've ever had and I still work with some of them on a regular basis today. I think something about the fact that we were still putting our passion into these small and quick videos really resonated with the people we were working with.
Now catch me up to the present. What are some exciting projects youve had in the last three or so years since we last met?
The past three years has been a pretty crazy ride. The most notable change has definitely been the addition of Michael Gooch as the other half of White Cane. He has been a pretty invaluable asset to White Cane and everything we do. We have had a ton of really cool projects, and worked with some of the most talented people in Dallas. The Virgin Wolves, Dang!Records, The Bright, Septien Entertainment and Kaylee Rutland, GS Boyz ... I could go on and on but really every project I do is always super exciting and it would be way too hard to pick out favorites.
Another thing that we have been kinda perfecting and getting started up is a motion graphic design company called lycvids that specializes in Kinetic Typography and Lyrics Videos. We've ended up doing a lot of commercial work with it and just finished up a project in conjunction with UNT, which is awesome, but I would really love to start spreading the word to bands here in Dallas and nationally as well that this can be a cheap, but effective way to build video content and marketing material. Plus I just really love doing music related work!
And that's not all, I understand. You just finished shooting Here Holy Spain, correct?
We just released the new Here Holy Spain video for "Way Out One In Five" which we were super excited about. As far as other music video projects going on we don't really have a whole lot. As much as I love doing the music video thing I've really shifted my focus and efforts into the film world. We haven't finished any projects yet, but getting shorts and documentaries into the festival circuits is the main goal. We've got a short screenplay in what I guess I would call pre-pre-production that I co-wrote and conceptualized with Joel Herrera that we also hope to expand into a full feature length film, and Shaun Colon's Open Ended Films and White Cane are teaming up on a couple really awesome documentary projects including the new documentary he is directing and producing called "A Fat Wreck" that tells the story of the origins of Fat Wreck Chords. I'm really really excited about all the things that are happening around me right now, and the amazing team of people we have all working towards the same goals. I feel like all the years of hard work are finally starting to lead somewhere. The next five years for White Cane should be really fun to watch.
Being a video-guy specifically, at what point did you kindle interest in music-related arts?
I have always loved music, and it has always been a huge part of my life, but it wasn't until my late high school/early college years that I really got into local music. It's such an important facet of my life now that I don't know how I ever got along without it. I think what got me hooked was when I first started doing work in the scene here in Dallas, went to my first local shows and experienced getting to actually meet and be friends with the people that were making music I loved and watch them/help them grow. That is something truly unique to local music, you don't get that with the national and international artists.