Hanson Has a Beer Called MmmHops

Categories: Obituaries

Hanson-MMMBop-1.jpg
Hanson, not yet old enough to drink MmmmHops at the time of this press photo.

An event yesterday caused my snark-o-meter to explode with such ferocity that it has taken me a full day to recover the ability to write with sarcasm. I spent all of yesterday genuinely wishing people well, and I think at one point I tried to argue that Christina Aguilera's career actually featured some pretty bright moments and that there was still hope for her.

Thankfully, things re-aligned themselves this morning when I saw a recently taken picture of Axl Rose, and now I find myself capable of telling you that Oklahoma's finest exporter of long blonde hair since the 1990s, the boy band Hanson, have joined forces with some sort of craft brewery that possesses no shame or indeed money to create a beer they have dubbed, with totally straight faces, "Mmmhops."

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As of yet, despite the seismic nature of this collision of pop and hop (if Hanson were still hip, these fucking jokes would write themselves) we have received no press release, but I have pieced together the following for you. Hanson's classic ode to things not being there any more, "MmmBop," is featured in cash-in spectacular Hangover III, in which Zach Galafinakis will undoubtedly carry a child or some other small creature in a hilariously crafted throwback to the original and its strikingly identical sequel, which were both themselves a rip-off of one of the best early Simpsons episodes, even down to Mike Tyson and the goddamn tiger. Thus, now there is a beer.

This beer, which will induce a HANGOVER should you drink too many (whether it will induce three hangovers is the sort of information I would need an actual press release to be able to pass onto you), is to be brought out this week, as the now somewhat lacking in hair brothers three also apparently have a new single out soon, for reasons no one can possibly begin to comprehend.

Hansen's sixth (SIXTH) studio album, Anthem, is due out in June 2013, long after both their hair and youth have departed this planet. Can you name another Hanson single? Anyone?

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17 comments
indie
indie

Hanson actually has talent. They are very good with pop/soul-influenced pop. Another Hanson single I like is "Weird"! Dunno if it charted then, but there was a music video for it directed by Gus Van Sant and it's a really good song.

"Sitting on the side waiting for a sign, hoping that my luck will change. Reaching for a hand that can understand, someone who feels the same. When you live in a cookie cutter world being different is a sin. So you don't stand out. And you don't fit in. Weird."

Awesome songwriting for kids at that age. They have several independent albums under their own record label which they formed in 2003. They decided to become independent because when they were transferred under Island def Jam, they didn't have a lot of control of the music they want to put out, with the latter label always trying to push on 'radio-friendly' or marketable songs. The guys quit the label, they actually had guts to just form their own indie label and deliver the music themselves and they were only in their early twenties at the time. They are entrepreneurs and good pop musicians. I can understand if there are people who just don't like their style of music, but they actually have a talent.

kergo1spaceship
kergo1spaceship

So, Hanson, has a craft beer-who doesn't? I have it on HIGH AUTHORITY that most now do.......I mean, who hasn't tried Rob Bier, a brew made by former Brewer's great Rob Deer- OR JD Brew, a beer made by seminal Red Sox outfielder JD Drew?  I can't WAIT until yuppies and hipsters discover wine and fruity drinks again!


ps-Dear Yuppies and Hipsters, you know what's also popular now?  Poking yerself in the bum with an ice pick. 

drugtestyourteen
drugtestyourteen

As a matter of fact, Hanson has a very decent size fan base. They tour worldwide (and sell out Dallas HOB) each and every year. You should catch them in September, or YouTube the recent appearance on Leno before you publish their obituary. They produce critically acclaimed Indy tunes, and remain in the spotlight. Unfortunately, with each album release, there is always the press that believe they are suddenly "back". 

They recently partnered with craft beer company, Mustang Brewing, to create the beer which will make its debut this fall when the brothers go out on tour. No distributor yet, hence no press release...although USA Today, Good Morning America, etc. were able to access this info.

Hanson has sold over 16 million records worldwide and have had eight top 40 singles in the UK and six top 40 singles in the US. The band now records under its own label, and their EP, Underneath is one of the most successful self-released albums of all time. They do so well with their other merchandising, why not beer? Check out their online store! 

What I don't really get, other than the inability to Google a little info, is why "Mmmhops from the guys who brought you Mmmbop"  is assumed to be humorless. 

genrox
genrox

I tried to write something witty set to the lyrics of the song. I got nothing. I think I was still in shock. 6?! Really six albums?!

kergo1spaceship
kergo1spaceship

@Blake Snodgrass 

Really? All of them are well into middle now; one has a Rascal, you know, one of those motorized buggy things the old lady's race down the isle's in at Walmart.

GavinCleaver
GavinCleaver

@genrox I've gone with


MmmHops

Didn't we make brewed hops?

Didn't we make brews?

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