Bands: Please Stop Annoying the Shit Out of Everyone on Social Media

Categories: Music Etiquette

Thumbnail image for 6756420231_7d45a5abdf_z.jpg
MDGovpics
Maybe put that thing away once in a while, yeah?

Every week Gavin will be presenting a guide to basic notions of common sense he feels are sometimes lacking from various aspects of the world of music. Also, he's British, and they're polite, right?

Social media. It's pretty great for bands. They can list their gigs, share updates, and connect with fans. So why are so many of them so utterly shit at it that they cross over into the dangerous territory known as "more annoying than Pitbull?" Here are some common band mistakes of social media etiquette, that most important unspoken social contract between us all.

• Don't over-promote. This is probably the most important thing. If you tell me to come to your next gig six times in one day, or go "listen to our album! It's really great!" five days in a row, then it makes me far less likely to do either of those things. Just tell me about your new album maybe once a week for a few weeks, and each gig one time only. Don't brag.

• On the other hand, do something. Don't just leave your social media presence a wasteland. It's a pretty awesome opportunity. If you can strike a content balance and remain self-aware and self-deprecating at the same time as being funny and engaging, you can win endless new fans who are bored of bland exhortations to listen to new music for no reason. That's pretty difficult though. Good luck with that.

• Bland updates are boring. "Here's a picture of the band eating food!" Not unless you're a reformed Led Zeppelin sharing a burger. "How excited are you about our new album?" Your 36 fans, all of whom are your doting, polite friends, are not very excited. They just want you to be happy. "Share this status and win two tickets to our upcoming gig!" $10 of tickets for the low, low price of annoying everyone I know? Where do I sign?

• Tell me something exciting. It doesn't have to be about the band. Act like interesting friends I have on Facebook who I enjoy interacting with. If you're at a loss, post cute animal pictures with capital letters. That is a universal success.

• Have some self-awareness. If you tell me your new single is "THE ONLY THING I SHOULD BE LISTENING TO TODAY" then it almost certainly isn't.

• On Twitter, don't send me private messages using hashtags. You can't trend private message content, and this does not make me feel compelled to respect the intellect behind the music. If you must use hashtags, make them slightly better than "#music."

• Don't invite everyone on your goddamn friends list to the Facebook event by way of promoting your gig. I'm still getting invited to gigs back in the UK with mass invites. Just post the event in your timeline! That way, people can choose whether or not to get spammed with notifications from you posting in the event "this gig's going to be great!"

• Direct bothering is the worst. Posting right on people's walls and tweeting at them to hassle them into interacting with you is not what civilized people do. Would you do that with your personal social media account? Yes? Then deactivate it immediately. You are fired from the internet.

Keep up with DC9 at Night on Twitter or Facebook.


Sponsor Content

My Voice Nation Help
12 comments
Clinton Curnutt
Clinton Curnutt

What's the difference between bands or brands, annoying the shit out of everyone on social media? Why are bands singled out as annoying and not brands that show up, 6-8 at a time every page refresh, and others automatically?

fartandfalldown
fartandfalldown

I guess the author of this article doesn't realize that Facebook restricts the number of people that can actually view a post from a band in order to extract money from them to have more view it.  Bands work hard to get the word out for a show, record release, what have you a little understanding to that end is appreciated.  It's very frustrating for bands so if it annoys you, kindly go fuck yourself.

JaimesonPaul
JaimesonPaul

This goes for promoters as well. We get it, you like music so you help put on shows.

Rick Steves
Rick Steves

"bands, stop posting so much crap on social media" - posted to social media.

Jacob Sereno
Jacob Sereno

So you know what is really annoying.... Twitter it's self.

Samantha Pridemore
Samantha Pridemore

Guess I'm in the minority here because I LOVE all the updates! Here's an idea to those annoyed, if you don't like it then unlike the band! I love all the updates! It gives the fans some sense of what it might be like to be living that life...so Rock On!

Catherine Horsey
Catherine Horsey

I could not agree more. People who won't take the time to customize their invitation lists shouldn't be allowed to use social media for invitations.

Tyler Satchwell
Tyler Satchwell

At least the spam invite restrictions recently enacted by Facebook help with some of that.

GavinCleaver
GavinCleaver

@fartandfalldownAs I said in the article you apparently didn't read, there is no problem whatsoever with bands promoting events on Facebook. It's a great way to do it, much better than word of mouth before social media, so you can't begrudge them this at all. Here's what I said in the article.


"Don't over-promote. This is probably the most important thing. If you tell me to come to your next gig six times in one day, or go "listen to our album! It's really great!" five days in a row, then it makes me far less likely to do either of those things."

In fact, a lot of the article is about how to properly conduct yourself on social media, not me saying "don't use social media." Used properly, it's the perfect tool to connect with an audience. Used badly, it makes you look stupid, and annoys everyone it gets to. Did you read any of the article, or just the headline?

fartandfalldown
fartandfalldown

Gavin, yes, I read the article twice to be sure I didn't miss any of your insight and I stand by my statement and will explain it further because many don't understand the relatively recent changes FB has made. Say a band has 1000 fans. An update or message from that band will only be delivered by FB to around 200 or so, an indiscriminate number. FB then tells you you can reach more if you only send them $5. This is a very frustrating situation for bands who might make $50 a show. To be a little dramatic ,it's extortion. Now, before a show we don't send an update every day for a week but once we send the initial invite a month out, we'll probably send 1 a week to attempt to hit all our fans at least once. With all that, can't tell you how many times I've head from people who still don't know we're played a show but have never heard anyone say stop sending so many show updates. I hope this explains my position better and why you might feel inundated with show/release or general info updates. I agree, there are some that abuse and carpet bomb their fans but most are doing what they can to get their info out and service their fan base.

Now Trending

Dallas Concert Tickets

From the Vault

 

Loading...