Brooke Humphries: Dance Mogul, Dallas Music Lover, NASCAR Fan

Brooke_Humphries 2 PhotoCredit Mark Graham.jpg
Mark Graham

We've looked in on Brooke Humphries before, and we'll probably do it again, but we wanted to check in with her from an angle of local support this time.

Humphries, in addition to owning stakes in both Barcadia locations, Beauty Bar, It'll Do Dance Club and new coffee joint Mudsmith, also owns half of Full Access Entertainment, which does some pretty big EDM shows, and always employs some great local talent in the field. It's a relationship that doesn't hurt our local DJs at all, considering she also needs some good local talent to spin at her clubs here and there. She works tirelessly, has a blast doing what she does, and somehow also manages to nourish a ferocious addiction to all things happening at Texas Motor Speedway.

So, Full Access Dallas alone sounds like a full time job!

It is. Full access that does all the big electronic events like Meltdown, Dayglo....Meltdown is this Saturday in Dallas!

How long have you been at this? Did you stumble into it, or....?

I've been working in nightclubs in Dallas for 25 plus years. It started with going to Sparx, Empire and Starck Club in the late '80s.

Where did the interest start?

Right around the time we were coming off of the disco era. This is when house music basically began. I was super drawn to it!

So you were a fan, and you turned pro.

Yes, all that eventually led to promoting. Really just throwing parties in the early '90s. I had a stint in New York City at Limelight! That's an entirely different story, but it did "teach" me many things about promoting, perception of events, nightlife etiquette, that kind of thing.

But it was here in Dallas, with your partners at Full Access, where you able to first apply yourself in a big way in the entertainment world, correct?

Yes, first with Full Access. Jeremy Word and I created Full Access in late '99, 2000 if I recall correctly. We sold out the Bronco Bowl with our first show! Our first major headliner was THE first rockstar DJ, Paul Oakenfold. 5000-plus seats sold out with just him as a headliner, which was unheard of at the time. That show has led to an additional 14 years of being in the world of electronic music. Dallas is very lucky to have had many amazing nightclubs in its history that housed amazing resident DJs.

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16 comments
DC9 at Night
DC9 at Night

I can assure you that no one pays to get coverage in the Observer. Don't believe me? You should see the car I drive.

Hulon Pate
Hulon Pate

Obviously wasting my time pointing out promotional and commerce journalism.

DC9 at Night
DC9 at Night

Well, tell us what you're up to and maybe we'll write about that.

Kevin Parmer
Kevin Parmer

what about her reputation as being a rather "difficult" person to work for?

Hulon Pate
Hulon Pate

It was an honest observation. The Observer just ran a story that included all the same spots as well and the same people. Just seems more like a promotional article than any real comprehensive journalism. Just stating some obvious things about a club owner that most people already know and plugging the same people and venues, again.

DC9 at Night
DC9 at Night

I can't, unfortunately -- I don't know exactly what FB's rules for editing top level posts are but I know it prevents pages (as opposed to personal ones) from doing it at a certain point).

Hulon Pate
Hulon Pate

Seems less like real journalism and more like a paid promo

Richard Reed
Richard Reed

ok then i would untag the itll do tavern link

DC9 at Night
DC9 at Night

Our friend Before the Fantastic Four: Reed Richards is right -- that's wrong. It's actually It'll Do dance club and it has a person page so I can't tag it. Enjoy.

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