The Grammys: In 2013, They're Just a Means to Antagonize Twitter
Twitter, for its part, helps both of those groups find each other and avoid their opposite numbers. That's one of the eerie things about it--unless you have two very divergent interests, most of the people you follow for one reason agree with you for a lot of different reasons.
This isn't an inherently bad thing, either for us or the Grammys; at least we're engaging something we disagree with philosophically, even if it's just to remind everyone how outraged we are that Chris Brown is still extremely rich and famous. And at least the Grammys are being watched by a generation that doesn't know or care who won what Grammy.
But the easy criticisms can sometimes drown out the hard ones. If we stopped watching, the people who are in charge of noticing that kind of thing--the social media interns, the ratings-watchers--might try to recalibrate the sound away from its current setting, baby-boomer-and-baby-boomer-revival. And if someone has a better idea for how a show celebrating the year in music should look and feel, I'd love to hear it. Not instead of the Grammys jokes, but in addition to them.
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