The New Deep Ellum Logo Is, Well, Logo-y

Categories: DFW Music News

ellumlogo.jpg
About eight months ago, the Deep Ellum Community Association asked for submissions for a new community logo. Looks like they settled on one yesterday, as well as a collection of logos directed at different aspects of Deep Ellum life: Music, art, food, etc. The above submission by Belmont Icehouse won out.

Sadly, none of our our suggestions made the cut.

What do you think? Is rebranding what will "bring Deep Ellum back"? Does it represent the area, or does it look like the sign for a hip new restaurant?

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15 comments
Coleman
Coleman

 omfg comment of the year

Wade D.
Wade D.

It looks to have been well planned, but POORLY executed. 

JoshC
JoshC

Just the words "logo" and "Deep Ellum" together make me sad. I don't think it's a bad logo design, but it just looks like it was created by someone who never went through the old Good Latimer tunnel.

MattL1
MattL1

Just a big black box. Only when you ask yourself "how much more black could this be?" and the answer comes back "none, none more black" have you got yourself a proper logo. A circle MIGHT also work, but that seems to be a bit "Plano" for my taste. 

Nick L
Nick L

It's just bad design. Outdated circa 1998. Clunky template website and unimaginative logo.

Jason Haeger
Jason Haeger

It's a thing called "target market."  My brand doesn't represent the identity of a neighborhood.

Kyle
Kyle

Seems like everybody hates it.  Let's see y'all's submissions then.  I'm not sure what an un-Austin-10-years-ago, un-corporate, un-Frisco logo for Deep Ellum would even look like.

Nick L
Nick L

Want to talk about outdated? How about your website, logo and graphics? Please explain...

mmarks
mmarks

I'm a graphic designer and this logo looks like a salad dressing label. Meh.

Miguel Ortiz
Miguel Ortiz

Looks plain and boring. Obviously texan but more stockyards than modern.

Bret Williams
Bret Williams

Looks like a country western bar or a west Texas diner.

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