It'll Do Club Set to Re-Open June 16, Brooke Humphries Also Opening a Million Other Businesses

Categories: DFW Music News

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Brooke Humphries is a busy woman. As we stand just outside the entrance of It'll Do Club on Elm Street, she fields questions from Red Bull reps and contractors: "You have two minutes of my time," she says to one of them. "You have one minute of my time," she says to the other.

Divide and conquer. This approach is how she manages to juggle Barcadia and Beauty Bar, her two Henderson clubs; a new restaurant called Acme (with chefs Jeana Johnson and Colleen O'Hare of Good 2 Go Taco and Goodfriend), set to open on McKinney next week; the revamping of It'll Do with business partner Brianna Larson, set to open June 16;
and a new coffee shop called Mudsmith, which will open on Greenville in August. That's in addition to promoting events like Meltdown with Jeremy Word.

Humphries leads me through the interior of It'll Do, which has been in Deep Ellum since the mid-1940s, the smell of new plywood and sound of buzzsaws filling the space. "We're going for a Boogie Nights feel," she says. "There will be LED lights on the [dance floor], wood paneling on the walls, bleachers for seating along the wall here. None of this roped-off bottle service crap. At this place, we don't care how much money you have. If you want a drink, you walk to the bar."

When it opens on Saturday, June 16, It'll Do will host DJs Miguel Migs and Lisa Shaw. Humphries says house music will be the predominant soundtrack, and for the first month they'll be open just on Saturdays, "and then we'll branch out to some Fridays and maybe some off nights." She also says It'll Do will cater to the 21-45 crowd. "No one under 21. They can go to Lizard Lounge."

All of Humphries' new business ventures really spring from a central idea, which applies to many new spots in town, like Good 2 Go Taco and Goodfriend. "A restaurant on Peavy and Garland? That's no-man's land," she says. "But now that place is packed every weekend. It used to be people in Dallas wouldn't leave a five-block radius. Now, if you give Dallas the product, they will drive to the product."


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14 comments
Guzman_42
Guzman_42

I haven't been to a good club in ages (and a good club in forever), opting to just chill at my pad with my own house tunes and a beer or wine, you know...cause i'm 37 and well...yeah.  But...I may actually give this place a try. It seems to be giving me a lot of reasons to check it out.

me
me

and maybe you're just a douche, Mr. TTMO

Timetomoveon
Timetomoveon

This woman sounds insufferably self important.

Timetomoveon
Timetomoveon

" It'll Do, which has been in Deep Ellum since the mid-1940s"I know you are new here so I will cut you some slack but just this once.

DJ Mark Brack
DJ Mark Brack

Thank YOU Brook Humphries - FINALLY a  club I can sink my teeth into!  DJ Mark Brack - House music FOREVER!!!!!!

eyepatch
eyepatch

Love it! House music all night long!

Christopher Calhoon
Christopher Calhoon

I love it! "None of this roped-off bottle service crap. If you want a drink you walk to the bar."  It's about freaking time!

Deb
Deb

Yes to all this. So glad someone is doing something with It'll Do and so glad it's Brooke!

Susan
Susan

This is going to be the coolest thing ever!

Brooke7707
Brooke7707

if you knew me at all you would know i work my ass off and yes am just that insufferably self important.  your comment was amazing and made me and my friends day!!  thank u!!  lol!!!

Brooke7707
Brooke7707

and...im not new here...my 73 year old mother went to it'll do in the early 50s.  I'm very well aware of how long its been around and precisely why i picked it up... u sound like a real barrel of laughs. 

Timetomoveon
Timetomoveon

Don't know you. Don't want to. 

I'm also having trouble finding any portion of my comment which refers in any manner to how much you do or don't work. Don't care. 

Let me break it down a little for you. I know reading comprehension is dulled by drug and alcohol intoxication so I will write out what was implied in my original comment:

This woman sounds(based on this article and in my opinion) insufferably self important. 

Maybe you are the most important and incredibly affable person in the entire world! This article definitely does not give that impression.

Timetomoveon
Timetomoveon

I was referring to the writer of the article. Put the coke down for a few minutes and try to follow along. 

It's great you know how long it has been around. It's lovely that your mother went there.

It is however-- not in Deep Ellum. 

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