An Open Letter to Zouk

Categories: Last Night

zoukblog.jpg
Behind the scenes at Zouk
Dear Zouk,

Friday, I had the strange pleasure of gracing your door, though I did have some idea of what I might be in for. Moments after I posted the announcement that you were hosting Drake, not just for an after-party but a ticketed club performance, my Twitter feed received multiple replies warning me of no-shows, watered down bottles and terrible service. But I fight fair, and I like to see the circus myself. When I grew tired of navigating the hunt for Drake tickets, I settled on your club appearance.

Moments after stepping in line to enter, I overheard one of your "promoters" securing a deal with two teenagers -- who were potentially 18, though I have my doubts -- to gain entrance for the swinging deal of $60 and a promise of no ID check. You know the men I mean, right? The ones outside your club in all black, promising line jumps and VIP treatment? They are really classing up the experience from the start.

Upon entering, I did my usual glance around to find a ladies room, the dance floor and my bartender for the night. You do realize that the dance floor in your space is supposed to be downstairs, right? And the DJ booth in the center? This would allow your private tables to look down on the dancing crowds instead of just staring off to the small area on the right. In addition, if everyone was dancing instead of just staring at each other, the guys could de-puff their chests, and the ladies could drop the side-eye. It felt like I was one moment of eye contact away from a fight the entire time I was there. And I am a lover, sugar, not a fighter.

Oh, and Drake. Or rather, lack of Drake. This has happened before, yes? Most recently with Lil' Jon, to some Internet hoopla. At roughly 1:32 AM, you made an announcement that Drake wasn't feeling well -- the flu, I think? You encouraged us to get another drink, so we could "wish him well," but later you Tweeted that you were "so mad" at him. Admittedly, I am a little confused about your feelings, though you can certainly laugh your way to the bank. The crowd, and there was a large one, barely seemed upset by Drake's no-show and if you don't have to pay for that club appearance, score one for capitalism as you collect on those $25 and $50 tickets for entrance.

Additionally, great move to have a bus outside. I mean, it might have been Drake's tour bus, and you did escort some "entourage" in and out of the building, I saw that much. Maybe Drake got all the way in and then decided to call in sick? Between the fake entrance, the bus and Drake's Facebook post apologizing for bailing, I venture to guess it was staged, especially since there were rumors later in the night that he'd been at XTC Cabaret the whole time and was definitely feeling up to doing some damage at Northpark on Sunday. His tummy must have been better; he probably just needed a Sprite.

Still, Drake or no Drake, there are a few tweaks to the Zouk experience that could elevate the whole thing. For example, you should pay extra for some go-go dancers who indicate they are hot or tired with less frequency. And you know you live in the old Starck Club space, right? There is a legacy to protect, Zouk. Dallas has demanded better before, and may again at some point.

I don't expect a response. Your bar had lines, your club was packed and there is little reason from your perspective to do things differently. But if the dance floor was where it should be, and if the crowd could fall in love, and if those beautiful chandeliers made us all feel like we were in a movie instead of an underage school dance, I wonder if a young man like Drake would have wanted to perform in your club, or if I would have wanted to stay.

Take care,
Deb

Tags:

Drake, Zouk
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29 comments
Lorethacobb86
Lorethacobb86

Thanks for the post Deb. I've been trying to reach them since last Saturday to get a refund for a table I purchased.I seem to reach the same young lady each time and never a return call. I paid 1680 for a table. At least refund the difference excluding the drinks. Although our server help drink half of that.

J G
J G

oh, drake had said before the concert at UTA that he almost cancelled that concert aswell cause he was feeling ill, so.

J G
J G

sorry some of you didnt go to the concert. Concert was amazing and great light show. I only paid 30 for a great ticket since i am a student. Some dumb dumbs paid like 150 and a person next to me had the same ticket as someone else that came later. Dont know why you would buy a ticket from a random person but you get what you deserve i guess. I dont think clubs or any business gets it really. Treating your customers with respect and great service will always bring them back. Its not hard.

Corbin
Corbin

Zouk is the reason people from Austin hate Dallas.

P.O.
P.O.

IF you charge PREMIUM prices for something and you benefit from it, regardless of who broke the contract the party that benefits from the advertisement should be happy and willing to give patrons their money back. Since, DRAKE was advertised and did a no show, those refunds needs to come out of someone's pockets. The club patrons need to take it out with Zouk, and Zouk with Drake.

Bottle prices sold for a premium of $500/bottle with a 3 bottle minimum. Now, if this were a regular friday night at Zouk it would have went for $250. Regular admission to Zouk on a regular friday, $10-$15. On this night, regular admission sold for $30-$50 and VIP $75 as printed on the tickets. 

If this were the FIRST occurrence I don't think patrons would be as heated, but this club has promised and not delivered before.

Tim Nixon
Tim Nixon

You gotta give it to zouk they are the only club in DFW to bring all this talent ... Deb your post sucks

Skinnyjeanz
Skinnyjeanz

I stopped going to Zouk before everyone found out about it.

Babak
Babak

Deb,

Firstly, in the first paragraph of your article, you clearlystate that you made an assumption of what to expect. You walked into Zouk witha negative aura. Then, you state that you “fight fair” as if you wanted to givethe club a chance to prove itself to you.

As of the “promoters” who were promising underage entranceinto the venue as well as VIP treatment for $60, well, I find this difficult tobelieve for a few reasons. Zouk Nightclub provided the security outside. They’rethe ones who check IDs, not the “promoters.” Those bouncers are very strict andtake their jobs seriously.

You stated, “you do realize that the dance floor in yourspace is supposed to be downstairs, right?...” You should work for the club.Maybe you can escort patrons downstairs and force them to dance there ratherthan upstairs. Really? Does it really bother you that much, that you went andblogged about it online and tried to stir up controversy?

As for Drake, he was not in the club that night. His busshowed up, and he was not feeling well. During his concert at UTA, he wassweating and obviously not in the best of health. He even cancelled his show onSaturday. Now the rumors about him being at XTC and Northpark Mall. There wererumors that Drake went to XTC when he should have been at Zouk. Why wouldanybody believe this? Drake was not at XTC. Nobody at XTC has any photos orproof of this. These are just rumors. If you’re getting paid thousands of dollarsto make an appearance somewhere, why would you break your contract and gosomewhere else for free? Now Northpark Mall. You say that Drake was at the mallon Sunday? So what? Sunday is 2 days after Friday. Whether true or not, thathas nothing to do with Zouk.

Here is the link to Drake’s FaceBook page: http://www.facebook.com/Drake?...

Follow him, and read his post about Friday night.

Furthermore, you complained about the gogo dancers takingbreaks. Friday night, I believe there were about 2,000 people inside Zouk. Whywouldn’t they be able to take breaks?

Steve
Steve

The only thing that this club, and those like it, can do to improve, involves five gallons of gas and a match.

 

Rob
Rob

One of the best articles I have read. I commend you on showing both sides and painting a pretty clear picture for us on the matter. This is great journalism and reporting. thank you Deb! I am not a club goer, but rather, a Motorcycle riding rock n roller. But writing like this can make you feel like youre there and stir up emotion without ever stepping foot into the club! kudos!

Audrie Milberger
Audrie Milberger

From below, this is obviously all an extrenuous effort to start controversy. I equally consider both points of view but Deb I would highly consider getting your facts correct or even putting on a little bit more research into your story before creating it. The contract was broken by Drake himself. The bus sitting outside was his opening act from the concert that expected him to be there like he said he was, and he went to the strip club after lying and telling everyone he was sick like you said so why would zouk or any promoter not be mad?

S_conley34
S_conley34

"His tummy must have been better; he probably just needed a Sprite. " made me laugh. Also, clubs nowadays suck for these very reasons.

Babak
Babak

Table packages were comprised of VIP tickets as well as bottles. each bottle was running for $300, not $500. The fact of the matter is that Drake was contracted to host the party at Zouk. He did not show. He tweeted about why he did not show (a stomach virus). He also posted his apologies on Facebook. I understand how this impacts Zouk Nightclub in a negative way, but there was nothing Zouk could do about this situation. Zouk has booked hundereds of artists. For a couple artists to breach their contract is not a huge deal. Yes, it sucks that this happened, but you really can't blame Zouk for it.

Deb, you should open up your own megaclub and run it however you want. I think you have some great ideas, but you can't force people not to be tired or not to yawn. That's extremely difficult to do. Have you ever tried to prevent a yawn? lol

Lorethacobb86
Lorethacobb86

Babak, please explain to me the refund process for those that purchased a table. I've left several msgs and no reply to emails nor returned phone calls. I am totally disappointed. After being told that someone from management would return my call after mtg with Drakes promoter on last Tuesday.

Deb
Deb

I know bouncers were checking ID's, they checked mine and when I asked about underage guests he showed me the fake ID's he had already collected that night. However, I also know how that promoter got around the system, he collected 2 wristbands from the bouncers so the girls were allowed to enter as though they had already been inside. In addition to seeing this with my own eyes, I was also 16 once, though I never had $60 to burn.

If the space was used differently, the building itself would tell people where to go, Philippe Starcke's design is thoughtful, if you let it architecture will tell you what do in a building. The geography of the space is being used incorrectly. It's inconsequential, you're right, but it is bothersome to witness unrealized potential. Pet peeve.

The XTC rumors are just rumors, but I heard this rumor from personal sources and not just the internet, so I am apt to believe it. The reason to not make the appearance I would guess is b/c maybe "someone" gets a performance guarantee b/c they allowed the use of thier name for promotion, meanwhile the club can sell a premium ticket, gets guaranteed patronage and liquor sales whether the performance happens or not. And thanks for the FB link, we actually linked to it above though.

Truly, I hope those dancers get breaks, I hope they get health insurance too. But when they yawn off-break and show me how tired they are while they are dancing, you know, it ruins the illusion. And what are fancy ass dance clubs for, if not an illusion.

GREENGO
GREENGO

2000 people? Someone call the FIRE MARSHAL

Deb
Deb

Oh, they absolutely should be mad. Likewise, your patrons have a right to be upset. I thought I saw A$AP Rocky in the mix that night, bummer he wasn't convinced to perform. I would have paid even more for that ticket.

phe_75034
phe_75034

Insightful. Are you a patron of this club? If so, you're sorta proving the point.

Jsiriphoun
Jsiriphoun

So, what these VIP tickets for? I'm assuming for drakes appearance. Since, I don't think anyone would need/want to pay VIP tickets to attend a regular night at Zouk.

Even larger events at the AA center, if the artist does not perform due to a medical or other unknown reason. The show that was canceled, tickey buyers get a refund. I think this is the same situation.

ba-beck
ba-beck

 Babak is ba-back!!

Deb
Deb

I was a patron on Friday, if that is what you mean.

LORETHACOBB86
LORETHACOBB86

I agree. Because I am one that is stuck with no reply or response from management in reference to a refund.

P.O.
P.O.

FYI. I dont think anyone blames ZOUK for drake breaching the contracting. I think everyone is pissed that ZOUK charged all these premium prices and for patrons that requsted their VIP tables prices be reduced, or ticket prices returned. ZOUK points the finger, when they are the ones pocketing the money.

I say, this is bad business and this establishment wont last long.

Deb
Deb

Ha, oh I see. Carry on!! And thanks. ;)

phe_75034
phe_75034

I was replying to Spin_sir. I'm taking issue w/ his/her failure to contribute to the discourse.

I enjoyed the article. While I've never been to Zouk, it sounds exactly as I had pictured it.

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