The Problem With... Outasight's "Tonight Is the Night"


I often wonder how youth culture thinks up slang for something they like. For example, I wonder how the phrase "out of sight" came along. If something is out of your sight, how do you know it's good?

I also wonder where this New York musician in business-casual dress and Ray Bans came from.

Outasight's debut single, "Tonight Is the Night," was featured in a Pepsi ad last month, along with appearing on Fox's The X Factor. The ad included clips from earlier Pepsi spokespeople like Michael Jackson and Britney Spears. It sounds like a bid to associate their fame with an untested new artist from the show... and Outasight's track. Isn't synergy great?

"Tonight Is the Night" has the '80s throwback sound that indie pop started channeling two years ago, even adding the folky "whoa, whoa, oh" after the refrain. Outasight's inflection sounds a little bored and desperate to sound urban. You will probably hear that nasal refrain "Toonanyg is the nayng" for a while.

The lyrics may spell out why the track sounds stilted. The line "Im'ma have as much fun as I can/and figure out the rest when I etch out a plan" says he didn't really think about it. Outasight strikes me as a young, smug artist that isn't used to challenging himself to make good music just yet.

To borrow another bit of youth slang, this guy isn't "legit." I don't get that usage either; if this generation values authenticity so much that legitimate means good, how come campy and fantastical musicians are still successful?

All I know is I want to keep Outasight out of mind.


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Jess
Jess

Good day, sir.I would like to start with a fine "How dare you!" Outasight has much deeper music than just this. Someone who claims to 'review' music should know that a single artist's music is as diverse as the whole broad spectrum of music is. What I'm trying to get at is the fact that Outasight is one of the most lyrical musicians that I've heard from "my" generation. I would recommend that you listen to his songs "Complicated," "Believe," "Twenty Something," and "Be Alright." I've included a link for the third mentioned song below. I hope he "tried" enough on it for you.Best regards,Jess Smith, Professor of Music

Karen
Karen

I second Jess's notions about Outasight; he is by far one of the best artists of this generation as opposed to some who honestly have no talent whatsoever. You should seriously consider listening to Outasight's music first before blasting off an absurd review such as this. Thank you.

Airwalkinvan
Airwalkinvan

Outasight has been working for years on his music. Giving out EP after EP, Mixtape after Mixtape for free. He's not one of these fakes acting "gangsta" or rapping about gettin' money and crap like that. He's a genuine artist that deserves the credit he is finally getting. Also, Smug? Really? He says all the time that he owes it all to his fans and all the people who believe in him and he thanks us all the time. Listen to: The Employee Of The Year EP, Radio New York, From There To Here, Further Mixtape, Never Say Never Mixtape, Figure 8 EP, and the Get It Together Mixtape before you make assumptions. Shahryar Rizvi seems to be a SMUG haterrrrrrrrrrrr.

Peace Out, homie. -- Heath D. (Fan of Outasight since '07)

Props to everyone else who commented on this, you guys are awesome

Jaydefiance
Jaydefiance

He's had a big buzz in the hip-hop world for a few years now and is a very credible aritst. This is his first try at a "pop" song and it isnt usually his style. Check out his other music, he is very talented and does challenge himself to break boundaries

Anonymous
Anonymous

I would recommend researching Outasight before posting about him. Some artists do appear out of nowhere, but he has a lot more to him than being placed in a Pepsi ad. My friend's blog http://themidlist.wordpress.co... has a decent write up on him. But seriously Dallas Observer and Shahryar Rizvi, do your research. It is a tenet of good journalism. 

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