Guilty Pleasures of 2011: Rihanna's "We Found Love"

Often, usually after a long night out, in the wee hours of the morning, I find myself fixated on my computer, repeatedly blaring whatever music video strikes my fancy at the time. While there are certain videos I frequently resort to -- I'm a sucker for anything by Thieves Like Us, just about everything made prior to 1990 and anything with neon visual effects, a taste I blame on being raised by Pee-wee Herman reruns -- there are times I stray from my comfort zone, and like what I find.

Coincidentally, the same night Audra Schroeder found herself recreating the video to Robyn's "Call Your Girlfriend," I was falling down a rabbit hole of my own. YouTube prompted me to click on a video, which lead to another and the next thing I knew I was watching Rihanna's "We Found Love" for the umpteenth time.

At least a couple dozen of the 83 million YouTube views belong to me and, yeah, I feel a little guilty about it. The video highlights drinking, dancing, drugs, sex, shoplifting, reckless driving, skateboarding, gambling and bathing with clothes on, and is manufactured in a way that looks like an Urban Outfitters catalog. I guess the stimulating visuals, backed by a super repetitive, all-too-catchy dance beat from producer/singer-songwriter Calvin Harris, are the music video equivalent of downing a bunch of Pixy Stix.




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2 comments
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