The Second-Longest Running Hip-Hop Radio Show in America, DJ EZ Eddie D's "Knowledge Dropped, Lessons Taught" on KNON, Loses An Hour of Runtime Due To Lack of Pledge Support

Categories: DFW Music News
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DJ EZ Eddie D
Dallas hasn't always been synonymous with underground hip-hop, but, as the culture of area hip-hop has grown, DJ EZ Eddie D, born Eddie Murphy, has been there to witness it all.

Since 1987, the KNON-89.3 FM "The Voice of the People" radio personality has served as the host of the station's Saturday night hip-hop program, "Knowledge Dropped, Lessons Taught." His is the second-longest running hip-hop radio show in the country.

But after his show ended last Saturday, EZ Eddie D came to learn some bad news: Due to a lack of monetary pledges from his listening audience, the community radio station had been forced to cut his future programs down from their two-hour run-time to a new one-hour format.

It's a tricky situation. For starters, KNON bases its show lengths on the number of pledges each individual show receives, so it's up to the DJs themselves to raise money to keep their show on the air. And, though KNON listeners can pledge any time by going to the station's website, the publicly run station also hosts quarterly pledge drives. The most recent drive ended a few weeks ago. And, during that drive, it became clear to station managers that Murphy's program was no longer bringing in the money required to earn a two-hour program block.

Overall, KNON employees admit, pledges have been on the decline in the past couple of years.

According to Murphy, the problem isn't a lack of listeners: "Basically," he says, "at KNON, if pledges don't come in, it makes no sense to continue the show. There might be tons of people listening, but they didn't pledge."

And yet despite the cut in programming time, Murphy still sounds relatively upbeat.

"I'm lucky that I'm actually still there," he says. "It could have been worse -- I could have been axed. I'm just going to try to get back to a better place."

In order to get his regular timeslot back, though, he needs help from the people who listen to his show, as well as the artists who are featured.

"The artists will have their music played and still not pledge," Murphy laments.

And, according to KNON station manager Dave Chaos, his show's fate is ultimately up to the listeners.

"Eddie is an amazing DJ," Chaos says. "We hope to see his listeners support him, and have him build up that track record of support."

It's not too late for listeners to contribute to Murphy's show: The next pledge drive will be held in May, and hopes are high that EZ Eddie D will be able to get his show back to the amount of time it was at before -- two hours a week.

"We still really need people's help," Murphy says. "I'm not going away. I plan to have this rectified. But it's really out of my hands, as far as KNON is concerned."
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Original Soul
Original Soul

I've pledged to Eddie's show pretty much since my first album dropped in 1999. And if I didnt have money to pledge, I offered product as a pledge premium, and gave the proceeds to the show. We, as artists, owe it to Eddie to pledge, especially if he is willing to play our music AND interview us for really nothing in return. The 'other' stations aren't gonna let you bring unsolicited music in for airplay. We have gotten comfortable in the system, and instead of keeping this alive, we become complacent with complaining about mainstream radio, thinking "Oh Eddie will play us, his show aint goin anywhere...". Ten bucks in three months time from 80 artists--and you KNOW it's 80 emcees that done had their music played by Eddie--should not be hard to achieve. We waste away ten bucks at the club runnin game! Lets see what happens next pledge drive.

lil daddy
lil daddy

Luv his show. Great "hip hop" not the everyday repetitive bubble gum stuff we keep hearing on other stations. I still miss Bo Bo and Fish from the Dirty South Block Party on Sat nights. "Right black at you"..support the show!!

M. Roberts aka DJ Fish
M. Roberts aka DJ Fish

man....This is DJ Fish right here !!!! man....im sorry to hear this..I've said this a thousand times....If you want you favorite show on KNON...PLEDGE !!!!

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