Budweiser has so many bad ideas. For instance, putting a Clydesdale'a handler alongside a parade route when children are milling about. Everyone knows a Clydesdale will make a run for it if it sees the handler who raised from a foal before selling it to a beer company. Horses slip when running on pavement, anyway. Everyone knows that too. Tear up all you want to at the company's popular Super Bowl ad about a horse/human reunion at that parade, but it's just freak luck some poor kid wasn't squashed.
In addition to bad parade tactics, questionable beer quality and stupid expenditures on bow-tie shaped beer cans, Budweiser is touting a new idea that is actually interesting, or at least it could be with a few tweaks. The HuffPo reports today that Budweiser BRAZIL has created a "Buddy Cup" that is integrated with Facebook. Tap Buddy Cups with a stranger and that will automatically make you Facebook friends.More »