In the coming weeks, you will start to see everything from the sleeve on your coffee cup to the jerseys your wife-beating running backs wear in the National Football League turn a Pepto-Bismol shade of pink. October is National Breast Cancer Awareness Month.
Lenny Pichette/Flickr Oh, this will be rich.
You'll also start to see restaurant promotions that benefit breast cancer charities. These promotions typically offer to donate a portion of your cash to a breast cancer charity of their choice, which in theory is an excellent idea. Breast cancer is a terrible disease that kills millions of women each year. But restaurants don't always choose the best way to promote their support of cancer-fighting charities.More »