How to Finance a Lamborghini Delivery Car for Your Brewery Through Kickstarter: A Look at Swag-Based Crowd Funding
Financing a brewery, either in part or whole, through crowd funding campaigns like Kickstarter is a fascinating phenomenon. Old-fashioned lengthy business plans with amortization charts, projections and risk assessments are buried at the bottom of the recycling bin, or better yet, under a box of hipster-cut, 100-percent organic cotton T-shirts that have been ordered for the top 25 investors. Swag has so much more appeal than Excel spreadsheets.
There are more layers to this either ingenious or disastrous new financing theory than layers of spilled beer on a brewery floor.
Just recently in the Dallas-area, several new breweries have launched successful Kickstarter campaigns. The Bishop Cidery Co. asked for $10,000 and got $20,000. Rabbit Hole Brewing out of Justin raised more than $13,000 in April. Social Brewing in Fort Worth had 117 backers pledge $15,000 in March. Dead Cowboy out of Royce City just launched a campaign today for $38,000.