Would you believe that if you had a dollar for every Dorito consumed on Super Bowl Sunday you'd have enough money to buy a spot during halftime? Sure you'd believe it. But I just made that shit up. Folks eat up statistics about Super Bowl ad spend, but do they eat up the foods advertised during the game? Beats me. That's not really the point. The point is ... America, apparently. So much America. And hashtags. Hashtags are the real winners this year, folks.