Deep Ellum Brewing Company has been attracting negative attention since Burnt Orange Report published a takedown of its logo promotions for its Dallas Blonde Ale, specifically the "goes down easy" tagline. Genevieve Cato and a slough of other responders have called the line sexist and a promotion of rape culture.
Last week John Reardon, DEBC owner, said he's been addressing the claims individually by email as he figures out how best to respond to the situation, saying that while the play on words was intentional, it was also meant to be in jest. His response has finally come in a long blog post on the DEBC website called Goes Down Easy: A Lesson in Overreaching Sexism.
"While I strongly reject the notion that this campaign promotes rape culture, I do admit the double entendre. Unfortunately, double entendres are only funny when they're out of the spotlight.
With that, I'll be removing the slogan from the van. Putting it on a can is one thing, but on the side of a van, where it's impossible to ignore, is another issue entirely."
See also: Deep Ellum Says its Blonde Brew "Goes Down Easy," and Some People Are OffendedMore »