Yum! Brands Is Opening a Fast-Food Banh Mi Shop in Dallas
Earlier this year, Yum Brands, the corporate giant behind the processed food trifecta of Taco Bell, Pizza Hut and KFC, opened a test restaurant called Super Chix. The fast food restaurant looks like a blatant attempt to steal customers from Chick-fil-A. They're even open Sunday.
Here's your target guys.
Now the company is dabbling in Banh Mi. Yum! Brands' latest, Banh Shop, doesn't seem to be directly mimicking any other fast food restaurant, but I'm a little concerned about what they might be doing to one of my favorite sandwiches.
According to the Escape Hatch, the Asian sub shop will occupy a former auto repair shop near the intersection of SMU Boulevard and Prentice Street, just east of North Central Expressway. That could be a good location, because one of the most important components of a good banh mi is the bread, and Village Baking Co. happens to be turning out the city's best baguettes just around the corner.
Or maybe they'll put a spin on the Subway play and attempt to bake their own. More and more fast casual concepts (Panera, Hopdoddy) have delved in a bread baking as a way to differentiate their menus.
Bread aside, they're going to need some high quality fillings too. And yes, Yum, that includes pate.