The First Super Chix, a Fast-Food Chicken Joint from KFC's Owners, Opens in Arlington

SuperChixOutside.jpg
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Yum! Brands, the parent company of KFC and creator of things like Doritos Locos Tacos, opened a new chicken concept in Central Arlington Wednesday called Super Chix (612 W. Park Row). This test store is the only one of its kind in the country, and while the two main menu items, chicken strips and chicken sandwiches, are clearly a play off Chick-fil-A, it isn't an across-the-board clone.

As a way to say howdy to the neighborhood, Super Chix gave out free boxes of chicken strips on the first day of business yesterday, and nearby UTA students were more than happy to oblige. Today they'll have free fries; frozen custard on Friday. (Coupons can be found on the Super Chix Facebook page.) With 3,000-plus Arlington High School students just across the street and 34,000 UTA Mavericks less than a mile away, those items should go out the door easy, too.

SuperChixChicken.jpg
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Tightly swaddled in a dark brown, crumbly crust, the house tenders are essentially identical to Chick-fil-A. The thick pieces of piping hot bird are even served in a similar box with a similar Polynesian sauce, but Super Chix calls it their "Signature Sauce." Three strips with one sauce will cost you $3.25, plus another $3.25 for fries and a drink. Other sauces include honey mustard, smoky honey pepper and Sriacha sweet and sour.

Chicken sandwiches ($3.95) can be ordered with cheese, bacon, jalapeños, pickles, tomatoes and haystack onions. Again, all very similar to Chick-fil-A, but with more pickle options: Kosher, hot or sweet.

The interior of Super Chix is where the stark differences begin, and instead appear to more like a Chipotle with cement floors, high tables, a line that forms to the left of the counter and modern industrial touches. It's a far cry from red booths and a playland protruding out the front.

Also, unlike other Yum! Brands' other properties Taco Bell, Pizza Hut and KFC, where novelty and sometimes straight out shock are often the themes, Super Chix appears to be reaching for a more culinary-conscious audience. The website mentions nothing of Yum! Brands, but rather tells a story of Christophe, Nick and Jeff, "three food-obsessed friends" who believed "chicken could and should be better." So they left out the junk and used "ingredients everyone can pronounce." They even spent a year looking for the perfect pickle. And there will be no MSG, HFCS or phosphates.

Super Chix serves only Idaho potatoes that are cut thin and crispy, skin-on and fried in 100-percent refined peanut oil. There are three different seasonings to toss your fries in: regular salt, sweet and salty, and rosemary black pepper. There are also salads, a club sandwich and cole slaw.

Super Chix has also doubled down on the custard game, touting the use of two vanilla beans: Madagascar Bourbon and Indonesian. They have vanilla, chocolate and strawberry in the regular rotation, plus a flavor of the day, which on Wednesday was black raspberry cheesecake. There are also mix-ins (Oreo, Heath, Reese's, M&M, etc.) and sundaes.

Super Chix at 612 W. Park Row is dine-in or take out only (no drive-thru) and they're open seven days a week from 10:30 a.m. to 9 p.m. Yes, they are open on Sundays.


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30 comments
John1073
John1073

Addison. Now. Get on it, Yum Brands.

J_A_
J_A_

This sounds kinda good. Finger-lickin?

kergo1spaceship
kergo1spaceship

I like the upscale re-branding of some of these products (Yum/Super Chix, Pizza Inn/Pie Five)......survival of the fittest!  Nothing wrong with Chick-fil-A; kind of weird to bring politics into food, but, they have a stance right or wrong. When I eat Chick-fil-A, the only thing I think about is how good it is. 

AdamsonScott
AdamsonScott

Similar to Chick-fil-A, but less hate! 

getrichindallas
getrichindallas

Not a fan of their website's food photography, but glad there's a Chik-Fil-A alternative!

ScottsMerkin
ScottsMerkin topcommenter

Sounds like a winner.  With 2 large schools with a lot of stoners around, this chicken shop will do just fine

TheCredibleHulk
TheCredibleHulk topcommenter

Old and busted: KFC

New hotness: CFC

(Chicken for Caucasians)

Sotiredofitall
Sotiredofitall topcommenter

Will not make the "I want to go to there" list

holmantx
holmantx topcommenter

nuthin' good comes out of Arlington.  

Bigger than Pittsburgh, PA but nobody ever heard of it.  Can't even get the Final Four to rebrand it.

Only place worse is Plano.

just teasing, Garlington (ha!).

tangledvine
tangledvine

@kergo1spaceship  "Upscale rebranding...."    We're talking about fast fried foods here.  There is no upscaling because you can't make a silk purse out of a sow's ear, or a chicken's ass.

mavdog
mavdog topcommenter

@kergo1spaceship

upscale re-branding of...Pizza Inn/Pie Five

sorry, there is absolutely nothing "upscale" about Pie Five. One of the worst pizzas I have ever had the misfortune of buying.

kergo1spaceship
kergo1spaceship

@AdamsonScott  


comment deleted by commenter in fear that one day he may be looking for a job

kergo1spaceship
kergo1spaceship

@ScottsMerkin  


I've thought about this concept for years; find a nice spot (Old Burger King at UNT?), schools, stoners: serve a decent product at a decent combo price, and you'd be wheeling the money out the back door!  Hell man, you could be open just for lunch, and slay em.

JustSaying
JustSaying

@Sotiredofitall Its certainly isn't destination food but if that fucker opened close to my place I would have already tried it.

kergo1spaceship
kergo1spaceship

@holmantx  


Arlington's a dump.


Other terrible North Texas cities:

-any of the HEB's

-Garlinton

-Little Elm

-Garland again, because it's such a sh+thole!


ps-Plano isn't perfect, but the schools and road are fantastic, and the cops protect us; and it's a great launching pad to get to the Ozarks, fast. Priorities!?

ScottsMerkin
ScottsMerkin topcommenter

@holmantx  Anyone tried Fork in the Road, I have heard good things, and this is in Arlington.

kergo1spaceship
kergo1spaceship

@mavdog @kergo1spaceship  


I had it and it was wonderful; maybe it was the 7 beer's that helped!


ps-maybe upscale is not a word to describe fast food upgrades, maybe just re-branding is better. 

ScottsMerkin
ScottsMerkin topcommenter

@JustSaying @Sotiredofitall  I will try it, this week, and since it sounds so much like a Chic Fil A, and they are not open I sunday, I think Ill try it this Sunday

kwickham1948
kwickham1948

@ScottsMerkin @holmantx Fork in the Road is awesome.  Went there because Paul Philpot from former Chef Bistro told me Josh was opening and I wanted Paul's chicken salad.  They have most interesting menu in town.  Not just another version of what everyone else has.

kergo1spaceship
kergo1spaceship

@ScottsMerkin


Chic Fil A would be raking in "da cash" in they were open on Sunday; something to be said about convictions, right or wrong.  

JustSaying
JustSaying

@ScottsMerkin I think they might have a pretty large segment of the UTA stoner demographic on Sundays.


I went to chic fil a with a lifelong friend of mine one time and he ordered his sandwich and told them to hold the pickles. That was the closest that I have ever been to punching him in the face.

ChrisYu
ChrisYu

@holmantx    btw  I live in dallas now but grew up in Plano area and we like you.

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