Pizza Patrón Is Crying Censorship After its La Chingona Pizza Ads Were Shunned by Radio

Categories: Complaint Desk

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Pizza Patrón has burned a few more crusts of late. The Dallas-based pizza chain hit a nerve in the nationwide immigration debate with its ongoing pizza-for-pesos program, and grated cotija on the wound by offering free pizza to those who ordered in Spanish, has pissed of puritans from both side of the border with its upcoming radio advertisement campaign.

Patrón's new promotional pizza, dubbed La Chingona, packs a lot of spice, with 90 slices of jalapeño-stuffed pepperoni plus extra pickled jalapeños. But while the heat will certainly offend those with a weak constitution, it's the name that doesn't sit well with some Spanish speakers. The verb that chingona derives from is equivalent to the grandaddy of all swear words, and it's used so many times throughout the ad that CBS and Univision have refused to run it.

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Pizza, pizza, pizza
La Chingona is in fact so offensive to some that NPR won't run a story about Patrón's plight on the radio, opting to keep their La Chingona coverage on the untamable Internet. You almost have to ask yourself of Pizza Patrón: What the fuck were they thinking?

Not so fast, says Pizza Patrón. "La Chingona," as used in these ads, is the epitome of awesomeness. Someone with la chingona can clap with one hand, subdue rattlesnakes and live with his mother-in-law. Someone with la chingona is badass.

Patrón has placed a banner on its website claiming it's been unfairly censored, and that the networks that cast off the ad regularly play songs and talk-show programing that are much more offensive. They also want you to know that La Chingona is available for a limited time only, and that the pizza has a recommended price of $7.99 -- a puta bargain if I've ever seen one.


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20 comments
G_David
G_David

So if I decide to name my product The Motherfucker and claim I'm using motherfucker to mean something awesome or badass, does that mean I can whine and claim censorship when The Ticket won't run my ad for The Motherfucker?  Pizza Patron advertising executives are kind of dumb.

Rooster0620
Rooster0620

I don't have a problem with them taking pesos.

I don't have a problem with their advertising.

I do have a problem with their shit product, though.

ajib22
ajib22

It's funny that Four Corners Brewery in Dallas called one of the their beers El Chingon and no one gave a rats ass about that. They loved it!

doublecheese
doublecheese

Awesome.  They didn't have to actually buy advertising.  They're getting it for free.  You'd think by now the media would be used to Pizza Patron playing them, but I guess it's a mutually beneficial relationship.

GAA214
GAA214

America is full of pussies. 

Sharon_Moreanus
Sharon_Moreanus topcommenter

¿Cómo se dice ring of fire en español?

oakclifftownie
oakclifftownie

I wonder if the free pizza order  counted if as a non Spanish speaker you use the ever comical Red Neck to Mexican thought Translating Sing Song Voice where they put an octave higher accent  "El' at the front or an "O" to begin or end a sentence  ?

Twinwillow
Twinwillow

I suppose their best customer is the most interesting dude in the world from the Dos Equis ads. 

kergo1spaceship
kergo1spaceship

that La Chingona sounds great..........Imma get mine in about an hour and a half!

P1Gunter
P1Gunter

Does it taste like cardboard like the rest of their pizzas?

doublecheese
doublecheese

@G_David  No, they are brilliant.  They have everyone talking about it, and they didn't have to spend a dime on advertising.  

G_David
G_David

@ajib22 Did they attempt to advertise on national radio and/or TV?

kergo1spaceship
kergo1spaceship

@P1Gunter  


Oh shit, here we go with the pizza snob bullsh+t again!  Half of you effer's had not even had a nice pie until JJ opened Cane Rosso.........now EVERYONE'S an expert. Hell man, it was not too long ago that ya'all were eating squirrel stew, and rabbit pie; living in a thatched roof hut and chasing indians around the prairies. 

G_David
G_David

@doublecheese @G_DavidOther than this blog, I have heard absolutely zero people talking about this campaign.  And I live in the middle of Pizza Patron Central.

J_A_
J_A_

Bahaha! I didn't know pizza could be so good until JJ opened CR. I'm no pizza snob though.

P1Gunter
P1Gunter

It's not being a pizza snob. It's really just bad pizza. I wouldn't even eat it back in college unless I was stupid drunk, and it was cheap. Ramen won out over Pizza Patron.

doublecheese
doublecheese

@kergo1spaceship @P1Gunter  Kergo, this slop isn't even on par with Domino's or Little Ceasars.  OK, maybe Little Ceasars.  For those of us who believed Pizza Hutt was the pinnacle of pizza back in the 80's (God, forgive us our sins), even we could tell you this was shit pizza.

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