Cane Rosso's Anti-Ranch Crusade Has Now Fully Coated the National Media in Buttermilk

Categories: Food News

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If you're sick of reading about ranch dressing and pizza, you'll have to get over it or shut off the Internet. In fact, you'll have to shut off your TV, too, as news programs across the country are picking up and running with the story on Cane Rosso, the small, Dallas-based pizza chain that offers a $1,000 bottle of ranch dressing as a condiment for their Neapolitan pie.

Even though the bottle has been displayed for some time, it wasn't until a picture ended up on Reddit that the story went viral. Eater wrote a blurb about it. We published a story on CoA arguing the ranch dressing was best kept away from pizza. Eater ran an interview about it. And then everything exploded.

Jay Jerrier's Facebook stream has become a never-ending montage of links to publications writing about the story. Business Insider ran a story earlier in the week, closely followed by a fair and balanced report from Fox News. Buttermilk-soaked crusts made it all the way across the Atlantic later that day to appear in the Daily Mail's story that portrayed the whole scene as a big joke.

MSN Money mentioned the bottle was offered with a wink and a nod, but a large number or internet comments indicate that many don't think it's funny. "Bird" said the following of her dining club on an update post on Eater: "Cane Rosso was proposed for our next dinner, and 41 of the 52 said Jerrier was too douchey and we passed." Bird predicts "a public backlash" from all the poor publicity.

Other comments more angrily compare Jerrier to a fascist, a pizza nazi and an all around food bully, to which he simply fans the flames further with material like a temporary sign that declares ranch dressing completely forbidden at Cane Rosso, again, "only as a joke." Ranch has become the ultimate pizza meme.

If there is any poor publicity, it's not showing up in spots on Fox 29 News in Philadelphia or on KVIL radio here in Dallas. Tony Zazza introduced the segment by referring to "Cane Rosso, which is a delicious pizzeria here in town."

Glowing endorsements like that one show exactly why Jerrier is happy to keep fanning the ranch dressing flames. All of this coverage is beats a pre-recorded radio advertiment hands down. It's also a heck of a lot cheaper.

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Location Info

Il Cane Rosso

2612 Commerce St., Dallas, TX

Category: Restaurant


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36 comments
J_A_
J_A_

Yum I love Cane Rosso. Ranch is for chicken wings not pizza, and definitely not for CR pizza.

Steve
Steve

Ranch is shit.

Oxtail
Oxtail

Pizza Nazi? ...It does make one wonder. Who would have liked Ranch dressing more? Hitler or Jesus? Discus......


Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Ironically, buttermilk in the dough makes a very nice crust, which should be the star of the pie anyway. 

CheeryBitch
CheeryBitch

Legit pizza doesn't need ranch! Why ruin delicious pizza with such a crappy condiment? (And WHY are Americans obsessed dipping everything in ranch dressing? Gross.)

jjerrier
jjerrier

Even I'm sick of me.  That was a very intense 3-4 hours yesterday.  But I think it's over.  "Douchey" was the nicest thing I was called yesterday.  The best was the retired Marine that went ballistic and said he went to war for the freedom to put ranch dressing on his pizza...and then he said he was also Gluten Free!  But now I will have to have a Doge Meme contest...free pizza to the funniest Ranch Doge Meme.

CitizenKane
CitizenKane

Buttermilk isn't what it use to be;  it has now been watered down to low-fat........try getting whole buttermilk....I can't find it; grocery stores only carry the low fat kind !





Sotiredofitall
Sotiredofitall topcommenter

Ranch on pizza has to rank right up there with ketchup on turkey.

P1Gunter
P1Gunter

Ranch is delicious, but only necessary for crappy frozen pizza. There is no need at Cane Rosso. Their pizza would be ruined by it. Though I do still question why they can't put parmesan and red pepper shakers on the tables.

Daniel
Daniel

@jjerrier  The first thing Hitler did was take away the people's ranch dressing -- he got the idea from the Communist Manifesto, which is what he based Nazism on. After that, he took their guns and forced them to have healthcare, even if they had preexisting conditions. Then he banned bleu cheese. It just amazes me how ignorant some y'all are of history.

Thanks, Jay Jerrier, for making a mockery of the sacrifices of the brave men who fought for and who still fight for for your rights as an American, and thanks for taking the American ideal of a family-friendly, unpretentious pizza parlor, and replacing it with Sharia law. 

everlastingphelps
everlastingphelps topcommenter

@jjerrier  I demand that all the places I eat offer all the possible things that I might ever want to put on things that I might or might not eat.  It's my consitpational right!  I'm still pissed off that Ikea continues  to refuse my requests for Hoisin sauce when I am chewing on the chairs there.

CheeryBitch
CheeryBitch

@jjerrier Sir, how dare you make such a delicious product that has absolutely no need for ranch dressing. You should be shamed of your fine pizza!

TheCredibleHulk
TheCredibleHulk topcommenter

@jjerrier  

Such Massengill!

Ranch Marine ROWR!

everlastingphelps
everlastingphelps topcommenter

@CitizenKane  In all fairness, actual buttermilk (not the cultured yoghurt thing that they sell now) had virtually no fat in it -- all the fat was in the butter.  You were just left with whey proteins and lactic acid.  

TheCredibleHulk
TheCredibleHulk topcommenter

@CitizenKane  

I've recently purchased full fat buttermilk at Tom Thumb.

TheCredibleHulk
TheCredibleHulk topcommenter

@Daniel  

First, they came for condiments and I said nothing because I ate my sausage unadorned . . .

Sotiredofitall
Sotiredofitall topcommenter

@everlastingphelps @Sotiredofitall  Fried bologna and whipped cream on toast  

doublecheese
doublecheese

@TheCredibleHulk @Sotiredofitall  I suspect anyone who does this  accidentally discovered this as a kid just like I did..  Bacon, eggs, and biscuits.  Put jelly on biscuits, jelly accidentally drips on eggs, eat eggs anyway.  Surprisingly delicious!  I thought I was the only one who did it though.  I've never heard of anyone else.

TheCredibleHulk
TheCredibleHulk topcommenter

@doublecheese  

Back in my school-skipping days I had an acquaintance that would just dump several of the little plastic containers of it indiscriminately over his "Scram-Slam" and then follow that up with a good shot of ketchup in the general vicinity of his scrambled eggs.

It still makes me gag just thinking about it.

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