In the Battle of Doughnuts versus Cupcakes, Dallas Is Apparently a Two-Pastry Town

Scott Reitz
Hypnotic's Peacestacio Doughnut
You know how at the beginning of Gravity (spoiler alert) George Clooney is tooting around space on a jetpack, which at a fatally important time loses all its juice? Clooney slowly and helplessly floats into space, somewhere high above the Serengeti. There's a metaphor here (somewhere) about the cupcake trend that started a decade or more ago, fueled by soft mounds of icing. Yet despite a downtick, these little cakes keep reappearing. Or is this just a dream sequence?

Case in point: Smallcakes, a Kansas City-based cupcake confectionary, is opening a new store in Mockingbird Station today, its third local spot. Plus we have a Sprinkles, a Sprinkles ATM and a handful of locally-based bakers, including Trailercakes and Society Bakery, which Scott Reitz cracked out on recently.

The news of Smallcakes was a bit jarring. Another cupcake spot? Didn't NPR declare this trend dead years ago? The Cupcake Bubble, they called it, and it was supposed to be popped by doughnuts.

Not that they're an especially new trend. Way back in 2001, Josh Mogerman with The Chicagoist compared the issue to the city's historic architecture: "The aesthetic of this town should lean towards the simple, strong goodness of time-tested fritters and long johns. They are the super-structural Xs on the Hancock building ..."

In January, Andrew Marder with put it more plainly in his article, "Doughnuts Are the New Cupcakes." "We've been forced to endure life under the frosted iron fist of cupcake supremacy," he wrote, "but the reign of terror is coming to an end."

However stale the trend is, in Dallas it feels like doughnuts are just getting started. Hypnotic was a game-changer, then Glazed Donut Works in Deep Ellum opened last year and has been pushing out pastries not to just a sleepy morning crowd but also a late-night crowd that could use some sleep. Then, this summer, Dallas will get a taste of the famous Seattle-based Top Pot doughnuts, their first retail store outside of the Pugent Sound area.

We're on a roll here, so maybe Dallas is just fat and happy in the middle of the road, a totally two-pastry town.

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I have learned from experience that those are pistachio's, not chicken. But why would I eat a donut with nuts on it, when I can have bacon, eggs, biscuits, gravy, sausage, etc.? 


@kergo1spaceship Why? Because the peacestacio is a delicious doughnut! No knock to bacon and eggs. May their protein supremacy long reign over all of Breakfastland.


@CheeryBitch @kergo1spaceship  

First off, unless you get up at 2 AM, you don't need breakfast.............breakfast is the meal for the slob-and an utter timewaste.........grab a banana, and a pot of coffee tubby (not directed towards you CB!).  Have a nice lunch, dunch and finish with supper; voile!  The only thing more useless than doughnuts are chicken wings, and crawfish. 

Other useless things:

-The municipalities of Little Elm, Garland and Bedford

-Lake Lavon


-Dickey's BBQ

-English food

-People that ride bikes in the street



-The US Deep South

-Modern Country Music


@kergo1spaceship Agree with most. But the Cajun in me vehemently opposes your dismissal of the crawfish! For shame, sir! Not only are they tasty crustaceans, but they provided hours of entertainment for poor Cajuns kids.

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