Fact: Mayonnaise Is America's Condiment

Categories: Food News

Thumbnail image for quartz-sauces-mayo.jpg
Quartz
When I was a kid and my parents took me to any restaurant with a ketchup pump I always felt the need to fill at least 17 of the paper cups. Even at a young age, I could grasp the basic tenets of economics, and the easiest way to maximize my utility at whatever burger chain I was at was to take them for all the ketchup I could manage to pack on my tray.

You probably had a similar experience (kids put that shit on everything), which is why many of us think that ketchup is the number one condiment consumed in America. To American kids, ketchup is made to inundate french fry boxes, make fish sticks swim and render every unknown and otherwise challenging food-thing completely innocuous. But ketchup is not the most consumed condiment in America -- mayonnaise is. And it turns out we're using a lot more of it.

Mayo sales have topped $2 billion per year here in the States, according to Euromonitor, a business strategy company that compiles consumer and sales data. Ketchup sales come in at less than half of that according to their study -- just $800 million. We're consuming mayonnaise at more than twice the rate as the ubiquitous, ruby red stuff.

The folks at Quartz charted the rest of the condiment data and turned up some other interesting fact. Sales for Texas' favorite yellow condiment come in at a paltry $450 million. That's less than soy sauce, barbecue sauce and hot sauce. What's worse is the mustard market has been shrinking since 2009. Texans may love squirting mustard on their hamburger patties, but clearly that love isn't enough.



Sponsor Content

My Voice Nation Help
38 comments
kergo1spaceship
kergo1spaceship

Mayo-meh....no imagination.  It's the folks that consume that most useless of condiments, ketchup, that concern me. People that consume ketchup probably also:


-smoke ecigs

-hate puppy's

-prefer brown grass

-prefer meats from a can

-put salt on salt pork

-think the spork is nifty

-think Dickey's is yummy


blankcur1
blankcur1

Why isn't this done by volume? Thats like saying the ISS is the most popular flying machine. 

Sharon_Moreanus
Sharon_Moreanus topcommenter

And one of worst condiments for you unless you make it yourself.

dc005
dc005

After having read how easy mayo is to make,  something about eggs and drizzling oil,   I slopped the kitchen with both.


How easy IS it to make?

dc005
dc005

I've never gotten used to walking down the Damrak in Amsterdam,  there's a half dozen 'frites' shops,  with a huge huge jar of mayo and a pump on top.  Most customers pump twice the amount of mayo that we'd pump ketchup.  And then dunk the frites in it.  Yuk!

everlastingphelps
everlastingphelps topcommenter

Two things -- first, mayo is more expensive ounce for ounce.  That means that since this is measured in dollars, it just means that we are spending more on mayo, not using more on mayo.  (A quick check on Amazon shows Heinz ketchup at $.29/oz, Hellmans mayo is $.35/oz.)


The other thing is that mayo is used much more often as an ingredient rather than as a condiment.  There are lots of sauces and other dressings that start with a base of mayo.  That means that while ketchup and prepared mustard are mainly being used as condiments, mayo is doing double duty.

Shamelessbrewer
Shamelessbrewer

I wonder if they count Miracle Whip as mayo, since it's labeled as "salad dressing".

P1Gunter
P1Gunter

Mayo is the American Idol of condiments. People may consume it, but they have no taste.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I love mayo, but I've always cringed when people put it on cured meats, ham in particular.

Beda
Beda

@ColonelAngus sweeping generalization.  I'm not black and mayo is my choice on burgers, ham sandwiches, etc.

Mervis_Earl
Mervis_Earl

@Sharon_Moreanus

Hellman's ingredients: SOYBEAN OIL, WATER, WHOLE EGGS AND EGG YOLKS, VINEGAR, SALT, SUGAR, LEMON JUICE, CALCIUM DISODIUM EDTA (USED TO PROTECT QUALITY), NATURAL FLAVORS. GLUTEN-FREE.

What's the problem?

Beda
Beda

@dc005 Very very easy.  You can make it in a blender, using the hole in the lid to slowly drizzle the oil in as you are emulsifying the egg (which turns it into mayo).  You can then make all sorts of flavors at this point.

UrbanEpicurious
UrbanEpicurious

@dc005 that's popular all over Europe, and ya - it's GROSS!

Mervis_Earl
Mervis_Earl

@dc005 So when you get fish and chips you're saying not one french fry goes into the tartar sauce?

Mervis_Earl
Mervis_Earl

@everlastingphelps

According to SymphonyIRI Group, a market research firm in Chicago, more than 396,376,100 units of mayo were sold in the 52 weeks to Sept. 5, 2010, generating more than $1.258 billion in sales, compared with 271,312,400 units of salsa for $764,299,900, or 256,891,700 units of ketchup for $481,278,800.

dc005
dc005

@Mervis_Earl @dc005I'm blessed,  being from Louisiana I know where the seafood grows the biggest,  I've never eaten seafood.

Beda
Beda

@ColonelAngus @Beda I did see Undercover Brother when it first came out - how many years ago?  I don't remember the reference you're making.  and of course I know that kryptonite can kill Superman.

UrbanEpicurious
UrbanEpicurious

@scottindallas @Mervis_Earl@Sharon_Moreanus

Nevermind the GMOs, EDTA and the UN-"natural flavors."

Best to make your own:

1 cup high-oleic safflower oil

2 fresh pastured eggs
2 tsp raw apple cider vinegar

1 tsp. lemon juice

3/4 tsp. sea salt


Place all ingredients in a blender or use a tall jar & hand/stick blender till emulsified.

Mervis_Earl
Mervis_Earl

@dc005 @Mervis_Earl Well that was how mayo made it onto my fries for the first time. Nothing wrong with it.

dc005
dc005

@kergo1spaceship @Myrna.Minkoff-Katz@dc005  

Dixie's Land
(Daniel Decatur Emmett)

Away down south in de land ob cotton
Old times dar am not forgotten
Look away! Look away!
Look away! Dixie Land.
In Dixie Land where I was born in
Early on a frosty mornin'
Look away! Look away!
Look away! Dixie Land.

cho: Den I wish I was in Dixie
Hooray! Hooray!
In Dixie Land I'll take my stand
To lib and die in Dixie,
Away, away, away down south in Dixie.
Away, away, away down south in Dixie.

Ole missus marry "Will de Weaber,"
William was a gay deceiber;
Look away! Look away!
Look away! Dixie Land.
But when he put his arm around 'er,
He smiled as fierce as a forty pounder,
Look away! Look away!
Look away! Dixie Land.

His face was sharp as a butcher's cleaber,
But dat did not seem to greab' er;
Look away, etc.
Ole missus acted de foolish part,
And died for a man dat broke her heart,
Look away, etc.

Now here's a health to the next old Missus,
An' all de gals dat want to kiss us;
Look away, etc.
But if you want to drive 'way sorrow,
Come and hear dis song tomorrow,
Look away, etc.


kergo1spaceship
kergo1spaceship

@Myrna.Minkoff-Katz @dc005  


I don't know, but it sounds scary!  Dixie brings up images of mob rule, an irrelevant flag, and alot of hate.  Methinks it's south of The Mason Dixon, western boundary is Lake Lavon.  Dixie is full of those who hate the Yankee. Trust me, I KNOW. 

Now Trending

From the Vault

 

Loading...