In East Dallas, the New Chip's Is Cheap, Good and Stocked with Local Beer

Categories: First Look

Chips-burger.jpg
So much more than a burger spot
Like chefs who strive for consistency across each dish that leaves their kitchen, big time restaurateurs try to achieve consistency across multiple locations of their restaurants. They're trying to create brand consistency in the hopes that customers who have fallen in love with one location will eagerly charge into the next. Empires have been built on the principle, and a lot of money too.

So you might have thought that Brent Gamster would keep the new Chip's he recently opened on La Vista Drive in East Dallas a carbon copy of the business he bought a few years ago on Lovers Lane. And he did, for the most part. But there's one glaring difference.

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"We did focus a little more on the bar business," he said when I asked about the wide selection of beer he's pouring at his second location. The original Chip's sports six taps that offer beers from big brewers like Blue Moon and Bud Light. At the new Chip's, Gamster is trying to get his customers to branch out, with 16 taps that pour local beers exclusively.

If you want a Budweiser or a Fireman's you can still get those, you'll just have to sip from a bottle or can. Otherwise, Gamster says the new location is true to the Chip's brand that's been serving Dallas for more than 30 years. It's an interesting combination

The taps pour local beers exclusively
The other night I sat at the bar with a friend and ordered a half-pound burger with onion rings, an order of chicken wings and two beers. One was a standard 16-ounce glass, and the other was a massive 25-ounce mug. The big guy set me back just $8.25, which may make Chip's the cheapest place around to drink local beer.

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Really big beers
The food's affordable, too. Burgers run $4.99-$6.99, and those wings were $6.99 for 10. They aren't buffalo style, but they're fried to a crisp, and the meat beneath the thin breaded coating pulls neatly from the bone.

It's a stark difference from the burger chains cropping up all over town that offer high-end burgers that only sometimes deliver. Chip's is focusing on affordable, consistent food meant to appeal to families and neighborhood locals. And it doesn't hurt that you can drink great local beer on the cheap while you're at it.

Chip's Old Fashioned Hamburgers, 6115 La Vista Dr., 469-334-0785, chips-hamburgers.com

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In case you forgot the address

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A gratuitous burger close up of a Chip's half pounder.

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7 comments
CitizenKane
CitizenKane

I am looking forward to enjoy this place for baseball day game viewing; PGA tour events (daytime viewing) and other sporting events that occur when kids are in school or otherwise somewhere other than at Chip's.


Great fried shoestring onions - a lost art IMO !


BTW, anyone else notice that the grocery store shelves are slowly getting rid of "onion rings" in the frozen section ??????

CapGuy
CapGuy

Great food,great atmosphere. Kids are discouraged in the bar area so that solved one of my pet peeves. Incredible tv's for great viewing from any table...

G_David
G_David

I've been avoiding this place, even though it's in my 'hood.  Mainly because I don't want to smell the greasy stench of Matt's, but also because the parking in that strip center is ridiculous.  I'll have to give it a try after seeing the shot of 4 different Lakewood brews on tap.  If the is Temptress included in the $8.25 mug deal, I might have to walk home.

beda50
beda50

I've eaten about 10 times at this new location, love their burger.  Can't say as much for the taco salad.  The taco meat was adequate, but sparse tomatoes and grated cheese, and way too much lettuce.  Also needs sour cream for a proper taco salad.  And chips to scoop.

becoolerifyoudid
becoolerifyoudid

Scott, you may not have experienced this, but you need to warn/tell people that this place is also very kid friendly.  I think there is a game room in the back and last Friday was kind of like eating at a middle school with all the kids running around. 


So while there is a bar area and TVs playing sports, Chips is definitely still a family restaurant.  Which is good for them, since curmudgeons like me are not a desirable demographic anyways.

scott.reitz
scott.reitz moderator

@becoolerifyoudid Just go at 9 p.m. early in the week. You'll be fine. Kids give me hives too.  Not that there's anything wrong with kids... at a distance.



AdamsonScott
AdamsonScott

@becoolerifyoudid You didn't make it to the end of the article:  "Chip's is focusing on affordable, consistent food meant to appeal to families and neighborhood locals"

That's enough of a warning for me never to go there.

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