Texas Pete Wants to Capitalize on the #Srirachapocalypse and Gain Market Share

Categories: Complaint Desk

This should go over well.
If you're a fan of Sriracha, you've undoubtedly heard of the trouble surrounding the California plant that produces the sauce. For those of you who have had your head in a bowl of pho the past few weeks, a Los Angeles County Superior Court judge ordered a plant that makes the hot sauce be partially shut down in late November. Area residents were complaining of headaches, burning eyes and irritated throats and noses because of the millions of red jalepeño peppers the plant was processing. The news blew up the internet people predicted the #Srirachapocalypse.

But what you may not know is that the folks behind Texas Pete hot sauce have come up with a solution that will sate your need for spicy chilies in liquid form. They're calling it Sriracha Cha! sauce, and they want you to know the release of this not-so-perfect copy-sauce has nothing to do with the stymied California plant.

It's actually called "Cha!," because lawyers tend to be sticklers about such things. And just to make sure all the bases are covered, the sauce "has been in development for more than a year," according to the press release. In other words, it's not a coincidence at all that a product in development for more than a year magically appears on the market within three weeks of the news that its biggest competitor has its peppers back up against the ropes.

With that cleared up, descriptions of Cha! read a lot like descriptions of the Sriracha sauce you're used to buying in a clear plastic bottle with a green cap. Expect a "fiery blend of heat and sweet" and an "almost addictive flavor."

And that's where Cha really starts to lose me. A true #Srirachapocalypse can only be fueled by a legion of hopelessly addicted Sriracha junkies -- users that can't enjoy a single morsel of nutrition without an accompanying squeeze bottle fix. If Cha! is only "almost addictive" then it doesn't stand a chance against the real Sriracha, which can reduce grown men to cowering heaps in front of sizzling stone bowls, on the off chance they won't have enough Sriracha to get through their bibimbop.

The other thing that's wrong with Cha!? There's no rooster on the bottle. Sriracha fans are devoted to the rooster, are in love with the rooster, going as far to regularly call the stuff rooster sauce. Some, with a bit more edge and a desire to save syllables, go with cock sauce. It's just not Sriracha if ain't got no cock and I don't see Texas Pete pulling this one off.

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15 comments
ryanlsumner
ryanlsumner

I love Texas Pete's sauce... even though it's made in North Carolina... which still kind of bugs my inner-texan for some reason.  However, it's still overtaken much of tobasco's share of my pantry.

I'm sure Cha! is similar.  Probably great juice, that misses the mark on marketing. put texas pete's hat on a rooster or something. add a green cap? maybe that's too much of a copycat move?

gm0622
gm0622

depends on what I am cooking or eating about what sauce I will use.

danpeterson44233
danpeterson44233

I am a long time fan of Huy Fong and have used it for years. It is out if stock at Ingles Grocery Store and and so I picked up Cha!

It is absolutely fantastic and it is very similar to Huy Fong, possibly a little hotter but perfect on the flavor.

Nice product and one I will buy again.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I should have expanded on why I like Frank's best.  I think it has the perfect heat for most foods, and a clean chili flavor, not mixed with cumin or garlic or other flavorings that are in such delicious sauces as Cholula and Sriracha, both of which I like a lot.  Those sauces, along with a wonderful sauce from Jamaica, named Grace Scotch Bonnet Hot Pepper Sauce, have more complexity, but for a pure taste of chili I'll go with Frank's.

cactusflinthead
cactusflinthead

Frank's doesn't have the same burn as either regular Tabasco or Huy Fong's Sriracha. I go back and forth on which I like more and I am not sure I am ever going to decide. Tabasco and Frank's are much more vinegary. Sriracha has some too but it isn't nearly as dominant. I'd put Cholula closer to the Frank/mild end of the spectrum and it's ok. If it doesn't make you break a sweat it is for kids.

You can still get other Sriracha sauces, Thailand hasn't closed up shop.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Get over it.  Frank's is the best hot sauce out there. 

kergo1spaceship
kergo1spaceship

@Myrna.Minkoff-Katz 

Tabasco is still king!  Followed by Texas Pete, then Sriracha. Thing is, you can put Tabasco on anything; TP is good on most things, and Sriracha is good on some things.  Franks is only good for wings. Actually, Bufalo (chipotle) is better than Franks, and darn near as good as Tabasco. 

primi_timpano
primi_timpano topcommenter

Louisiana Brand and Tabasco for me.

Twinwillow
Twinwillow

@primi_timpano Louisiana (brand) is very good. I also like Cajun Chef for it's flavor and heat level. 

Twinwillow
Twinwillow

@nakedlens @kergo1spaceship @Myrna.Minkoff-Katz I agree with nakedlens. Tabasco is all flavorless heat . For me, the best hot sauce is Crystal Hot Sauce. Also from Louisiana.

Regarding Siracha, I much prefer the Vietnamese Chili Garlic Sauce from the same people that make Siracha (Huy Fong Foods). 

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