Activists Strong-Armed Kraft into Removing Artificial Dye from Some Mac and Cheeses

Categories: Food News

KRAFT-MAC-AND-CHEESE.jpg
The cheesiest
Kraft announced recently that it would be removing artificial dyes from three of its macaroni and cheese products. To create that neon-orange color we all grew up with, Kraft will replace the artificial dyes with spices such as paprika.

Despite that the artificial colorings have been under attack based on reported health concerns, Kraft wants to be clear that the revamped recipes aren't in response to a petition on Change.org. Kraft points out the product change includes added whole grains, and lowered sodium and saturated fat in an attempt to change the nutritional profiles of the three macaroni and cheese varieties.

They want to be clear: This has nothing to do with the Change.org petition. No way.

Back in March we told you about Lisa Leake and Vani Hari and their attack on unnecessary dyes in Kraft Macaroni and Cheese. When the two discovered that the European version of the family dinner classic replaced Yellow 5 and Yellow 6 with more natural food colorings, while the version sold in the U.S. remained artificially colored, they took Kraft to task and started a petition on Change.org.

A month later, after collecting more than 270,000 signatures, Vani Hari made a trip to Chicago to meet with Kraft executives. Hari demanded kids in the U.S. have access to the same products as the kids in Europe but she was essentially blown off. "People love Kraft Macaroni and Cheese just they way it is," she was told, while her website continued to collect signatures.

While Kraft doesn't want to admit the petition had anything to do with the change, pointing out plain elbow-shaped macaroni and cheese with "original flavor" will remain the same, Hari is quick to declare victory. In an email sent out by Change.org she is quoted as saying: "Kraft is obviously listening to me and the 348,000 people who have signed my petition." She's hopeful Kraft's decision to remove artificial food dyes food continues throughout the rest of their product line and across the industry.

The same email points out the next big battle against artificial dyes in food. Another petition, which has already collected more than 100,000 signatures, takes aim at Mars, demanding the removal of artificial dyes from M&M's candy.

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4 comments
ScottsMerkin
ScottsMerkin topcommenter

If she wants healthy foods for her kids, she probably shouldnt be feeding her kids kraft mac out of a box and m&ms.  Get your ass back in the kitchen and make some homemade mac n cheese bitch

PrivateVR
PrivateVR

I'm all for healthier food. Hell, I work in wellness, but removing the dyes from candy? It's candy. If you eat enough of it for the dyes to have any effect, you will probably die of "diabeetus." 

Dear Candy Gods, forgive them for they know not what they do. 

ChrisYu
ChrisYu

FDA agents have you surrounded....throw down your Jolly Ranchers and surrender.

Andrea
Andrea

@ScottsMerkin She doesn't. She shows a family her homemade recipe in a video on her website. She is fighting for this because so many other parents feed it to their kids without realizing the detrimental side-effects.

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