North Carolina-Based Salsarita's Plans to Show Dallas How to Do Mexican Food

Categories: Food News

salsaritas-quesarito.jpg
Meet the Quesarito
Late last month, the Dallas Business Journal reported that a Mexican chain restaurant would be making its way to Dallas in the near future. While this may initially sound as newsworthy as the latest pothole to open up downtown, Salsarita's got its start in Charlotte, North Carolina.

An east coast restaurant plans to teach Texas how to do Mexican food?

They've already started. The first Texas location opened in Tyler, and now 30 locations are planned for the Dallas-Fort Worth area over the next five years. That's a lot of quesaritos for a region that already has plenty of Tex-Mex, Mexican and other variations on the cuisine.

A quesarito, if you can't contain your curiosity, has nothing to do with quesadillas, but is simply a burrito of your choosing, draped in a velvety sheen of queso and finished with an artful ziz-zag of sour cream. A crisp tortilla topped like a pizza is called a Cantizza, and all the ingredients are lined up Chipotle-style so you can make your own custom salads, quesadillas, burritos, bowls and more.

Salsarita's got its start in 2000 and has 80 locations across the east coast and as far west as Kansas and Texas. With that much expansion there's certainly some appeal (they do sell margaritas), but earning Texas' affection is a serious test.



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25 comments
mann2c55
mann2c55

Dallas needs more queso like Miley Cyrus needs more twerk.

nananancs
nananancs

don't think this will go far in TX..... we already have so many Mexican food restaurants.  El Fenix and El Chico are hard to beat !!!


J_A_
J_A_

That looks like a vanilla ho-ho

nanosgood
nanosgood

I do not see how anyone from North Carolina could possiably out do a Texan in cooking Mexican Food. My Grand Mother Bessie Lee Mc mahone- Osgood made the finest Mexican food in Texas after she passed her daughter Doris Jean Osgood - Fry continued the fine tradation of the best Mexican food in Texas , now I believe Mrs.Frys daughters all from the Great State of Texas have continued the family tradation of cooking fine Mexican Food. Good Luck with your new business Salsaritas .

dsmallwood06
dsmallwood06

That looks disgusting. Go home Salsarita! Maybe you can come back with some shrimp and grits...

markcain4
markcain4

I lived in N.C. for 10 years recently and one of the main reasons I moved back was a lack of decent Mexican food or TexMex. Good luck!

Daniel
Daniel

They will succeed in Tyler. They will fail in Dallas. Sadly, they may actually make a go of it in the exurbs. But they will still have to compete with Uncle Julio's, Mi Cocina and the like.

Twinwillow
Twinwillow

Why does Dallas seem to be on the dumping ground list for every so-called "ethnic" wannabe chain?

Nictacular
Nictacular

Big-ass burrito covered in sauce?

Ok, I'll try it. Are they going to have hippies making it like they do at Freebirds?

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Just what we need.  Another chain ethnic restaurant serving mediocre, unauthentic dishes that people in the old country would probably throw at the waiter.

P1Gunter
P1Gunter

@nananancs If Chipotle can do well in Texas, this most likely will too. Chipotle sucks but is packed during the lunch rush.

Sharon_Moreanus
Sharon_Moreanus topcommenter

They will do well in the metroplex.

Their concept(like subway, chipotle, etc is one that is trending high for 2014 per TRA and NRA.

Uncle Julio's and Mi Cocina aren't their competition.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

@Nictacular  You know, I'm picturing a Dominoes pizza being put in front of an Italian in a Naples trattoria.   If I were there I'd duck.

runDMC
runDMC

@Myrna.Minkoff-Katz  And please "don't tell anyone in Japan or even Los Angeles"

because they would chuck 'em too.

P1Gunter
P1Gunter

@Sharon_Moreanus Fun fact: Subway (which I think we can all admit is not good) has more locations worldwide than McDonalds.

Daniel
Daniel

@Sharon_Moreanus So I see, now that I actually Googled them. I hadn't grasped that they are fast food.


primi_timpano
primi_timpano topcommenter

Much the same was portrayed in Big Night, only the objects if discussion were a pasta dish and the hot dog.

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