Accused of Promoting Rape Culture, Deep Ellum Brewery Takes an Innuendo Off its Van

Categories: Brews News

DEBCBlondesInCans.jpg
Deep Ellum Brewing Company has been attracting negative attention since Burnt Orange Report published a takedown of its logo promotions for its Dallas Blonde Ale, specifically the "goes down easy" tagline. Genevieve Cato and a slough of other responders have called the line sexist and a promotion of rape culture.

Last week John Reardon, DEBC owner, said he's been addressing the claims individually by email as he figures out how best to respond to the situation, saying that while the play on words was intentional, it was also meant to be in jest. His response has finally come in a long blog post on the DEBC website called Goes Down Easy: A Lesson in Overreaching Sexism.

"While I strongly reject the notion that this campaign promotes rape culture, I do admit the double entendre. Unfortunately, double entendres are only funny when they're out of the spotlight.

With that, I'll be removing the slogan from the van. Putting it on a can is one thing, but on the side of a van, where it's impossible to ignore, is another issue entirely."

See also: Deep Ellum Says its Blonde Brew "Goes Down Easy," and Some People Are Offended

Reardon goes on to say that Cato's comparison of the Dallas Blonde Ale promotion to a Belvedere vodka ad that very, very, very clearly depicts a sexual assault is unwarranted (and that the Belvedere ad is, clearly, unarguably fucked up):

"But, if you somehow link all oral sex to violence against women, the problem might lay with you.

You have a choice in the way you perceive this campaign. It can be seen in its literal sense, you can choose to see the innuendo, or you can fly off the deep end and call it rape culture. But those are your thoughts, and your thoughts only, to own."

Reardon also takes umbrage at criticism aimed at their Cans For Cans campaign to raise awareness and money for breast cancer. Specifically for using the word "cans."

"Next month, I'll be supporting a creepy stache in hopes to raise awareness for prostate cancer. And if I ever find myself lying in a bed, dying from such a disease, you can call my prostate, or even my testicles, whatever the hell you want. It's called awareness month for a reason."

Further evidence that beer is, to quote Homer Simpson, the cause of and solution to all of life's problems.


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13 comments
UptownNever
UptownNever

the only thing craft brew rapes is your pocketbook

velvetcurtain
velvetcurtain

As owner of Absinthe Lounge, in response to the Burnt Orange Report's reactionery response to Deep Ellum Brewery's Dallas Blonde tagline, we will be running a 'Chin Wiping Special.' Dallas Blonde will be on sale indefinitley for $3.00 a can. Get two, and hold one in each hand, while supplies last. -Kevin Christensen-

Fred-dorfman76
Fred-dorfman76

You can see the feminists agenda in play here. It's not enough to call it bad taste, sexist or mysogynistic. They want to push phony made up terms like "rape culture" into the modern lexicon. This further advances their hysterics of labeling all men as potential rapists.

sdallnct
sdallnct

I got a total shocking and unconventional idea. Instead of whining about something you don't like, let your money do the talking. If sales dropped, then they would change it. However, I'm going to go buy a case. And hopefully will get some more fun, light hearty slogans!

dfwheathen
dfwheathen

Removing the slogan from the van was a fair compromise. I like Reardon's response statement too.

Jenny86
Jenny86

While both the Belvedere and Deep Ellum slogans make jokes about oral sex, they are not even in the same league. The Belvedere makes fun of rape, as the woman clearly does not want to be there, and the ad copy mocks her for it. What people seem to leave out of the conversation about the Deep Ellum slogan is that lots of women actually enjoy giving blow jobs and do so consensually. Nothing to freak out about here.

marye214
marye214

Here's how we're going to make this easy and equal and all of that.

Develop a Nut Brown Ale. Or Nut Butter Pilsner. And say something like "whee balls yay" or "get a nut." And then people can get outraged about that.

I get that rape culture does exist, but I have tried and tried and TRIED to figure out a reasonable connection here, and I can't find it. There are more valid battles that we - yes, we - can fight. Let's go fight those.

rhaney77
rhaney77

How is "some sexist asshole trying to sell beer" not the MOST BASIC POSSIBLE EXPLANATION for what happened here?

Sally113
Sally113

The Belvedere ad is disgusting. The Blonde Ale tagline is harmless and all in good fun. I consider myself a feminist and I have never once seen the "goes down easy" line on a can of Deep Ellum Blonde and thought it was anything other than a clever innuendo.

alteredjustice
alteredjustice

"Mmmmm... beer. Hey wait, what's that say? Goes down easy? Ha! That's funny! I want to forcefully bang a girl's face!"

This is what feminazis actually think happens.

weirdozmedia
weirdozmedia

@rhaney77 The only sexist assholes here are the ones that can't take a joke. I'm not sure I get the part where feminists think it's their right to deny all men of tawdry humor, how does that promote their cause?  Likewise, screaming "rape" where there is none only does a disservice to true rape victims. 

MBM99
MBM99

@alteredjustice Wait till they hear about Rahr's Rapey Rye coming soon!  And Lakewood's Lick My Ballz Lager!

I wish John could'e just told the bitch raising a stink about this to eat shit.

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