After a Trip to Burning Man, a Dallas Pizza Shop Ditches Unnatural Sodas and GMOs

BurningManFlickr.jpg
Flickr - eponamusic at Burning Man
Recently we reported that after 50 years in business in Dallas, Pizza by Marco had to change its name to My Family's Pizza due to a trademark infringement. Frank Nuccio, son of the original owner, explained that his father never trademarked the name and instead of spending a lot of money on a lawsuit, he decided just to get new signage.

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Frank's changes won't stop there, however. The younger Nuccio has had an aberration of sorts recently about the path our industrial food system has taken. Like many others, he's questioning what's in our food and how it affects our health, specifically GMOs, sweeteners and chemicals in our water.

"The menu will be the same, but changes are on the way," explains Frank. "The dough will use water only from a reverse osmosis system being installed this month. I'm removing all toxins such as chlorine and fluoride from all the water used in the restaurant."

Frank has also discontinued the sell of all products with aspartame, including sodas. He recently switched his entire line at the Preston and Royal location to a Dublin Bottling Works line made with pure cane sugar.

How did all this come about? Burning Man.

"I've learned a lot in the last three years and with my new found knowledge cannot stand still and allow known poisons in the food of my customers," says Frank.

Frank just recently returned from Burning Man in Nevada, where once a year, thousands gather in the Black Rock Desert to create a self-contained city that departs a week later, leaving not a trace behind. Frank explains it has fueled a passion to question things we're told are safe.

"People spend hours, days and weeks researching a house to buy," says Frank. "Why not do the same for what goes into our bodies and our kids too?"

Frank is now working on an organic menu that will be "free of any and all GMOs," which is no easy task, but there certainly seems to be a growing contingent of consumers looking for a cleaner more sustainable diet. And surely a lot of those people like pizza too.

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Pizza By Marco

10720 Preston Road, Dallas, TX

Category: Restaurant

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28 comments
Ambiance
Ambiance

if i was in dallas, i would buy a bib specifically for your pizzeria, thank you Frank, your a positive influence to this world

KinDallas
KinDallas

Bravo!!!

That's a pizza shop I would eat from :-).


seanriddolls
seanriddolls

Brilliant. I would eat there for ethical reasons alone.  I don't know any fast food company that has gone to the lengths of installing a reverse osmosis system to purify the water they prepare food with.  It says volumes about the quality of the food that is served.  I wish more restaurants would follow their lead

TLS1
TLS1

What about the Pizza by Marco in Plano?

WhereDidtheGMOGo
WhereDidtheGMOGo

Sounds like a perfect way to raise prices to me!! Marketing genius!! $30 pizzas flying out the door.

Sharon_Moreanus
Sharon_Moreanus topcommenter

Does this mean shrooms, acid, x, glow lights and pickle juice be added to the menu too?

wes.house
wes.house

Yea another person drinks the anti GMO flavor aide..Though I admit Monsanto is utter scum, Gmos are not the boogy man, nor fluoride or chlorine ... I'll be avoiding this guy's places like the plague.

alteredjustice
alteredjustice

Man, I sure am glad he got rid of those toxic additives!

*stuffs face with colon-obliterating pizza*

mavdog
mavdog topcommenter

way to go Frank! we need to have more business people who act such as you are doing, putting their beliefs of what is right into how they run their cos.

chris
chris

way more likely to try his food now. 

benji8
benji8

Sounds good. I'll try it out!

drew_ramsauer
drew_ramsauer

awesome sauce - i wonder what he did at burning man to bring about this change?  hehe

CitizenKane
CitizenKane

This will be an interesting story to follow............keep us posted on Frank's progress.

Submersible
Submersible

@WhereDidtheGMOGo  Because of course he has to have alterior motives for not trusting the decisions made behind close doors by the drug dealers who control our food supply. Don't be such a jealous fucktard. 

informedcitizen
informedcitizen

@wes.house  

There's zero evidence GMO foods are safe and more and more scientific studies showing that GMO foods are deadly, causing upwards of 50 diseases from inflammation, including colitis, Crohn's, cancers and tumors, fibromyalgia, and diabetes. Why would you ever eat that garbage - unless doing so for  the past 20 years has damaged your brain?

ScottsMerkin
ScottsMerkin topcommenter

@mavdog right, like an owner of a bar standing up for his belief that it his choice to allow smoking in his bar. gotcha

wes.house
wes.house

Plenty of tasty pies in the area to choose from..

wes.house
wes.house

Jackarse company's that try and patent things that should not be patentable.

mavdog
mavdog topcommenter

@ScottsMerkin 

you need to learn abit more about smoking ordinances, they typically do not include bars (defined as getting >75% of revenue from beverages).

second, how is Frank wanting to serve healthy food to his customers  analogous to a a restaurant operator who wants to put hazardous gases into the air, affecting customers, employees, vendors and those who by their job must enter the restaurant?

it's not. failure on your part.

ScottsMerkin
ScottsMerkin topcommenter

@mavdog on no, not butt hurt.  Just dont get why we have to regulate smoking out of a restaurant/bars that want it.  

ScottsMerkin
ScottsMerkin topcommenter

@mavdog You obviously forgot what you wrote in the OP "putting their beliefs of what is right into how they run their cos"  Well a bar or restaurant owner who believes he has the right to allow his patrons to smoke doesnt seem to be what you support even though he is putting his beliefs into his company.

mavdog
mavdog topcommenter

@ScottsMerkin 

so Arlington does, and the ordinance in question, Irving, specifically states a bar that is seperated fom the restaurant can allow for smoking. smoking areas with adequate ventilation are allowed as well.

not too hard to see you also failed to address point 2....

you sure have a ton of butt hurt over this.

ScottsMerkin
ScottsMerkin topcommenter

umm dallas smoking ordinance is a full indoor ban

Arlington is partial with measures brought to the council to go full

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